How popular isMerrell in search?
In September 2026, there were an estimated 680K branded searches for Merrell worldwide which held steady over the last 12 months. Merrell holds 1.5% estimated Share of Search among hiking shoe brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Merrell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hiking shoe brands compete with Merrell?
Share of Search by month for HOKA, Altra, Columbia, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Altra | Columbia | Merrell | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 7.7% | 5.2% | 0.85% | 0.46% |
| Nov 2025 | 82.4% | 7.4% | 9.1% | 0.67% | 0.45% |
| Dec 2025 | 85% | 6.2% | 7.6% | 0.69% | 0.46% |
| Jan 2026 | 83% | 9.1% | 6.1% | 1.2% | 0.55% |
| Feb 2026 | 85.4% | 7.7% | 5.1% | 1.3% | 0.56% |
| Mar 2026 | 85.7% | 9.4% | 3.4% | 1% | 0.46% |
| Apr 2026 | 85.5% | 9.4% | 3.4% | 1.3% | 0.46% |
| May 2026 | 85.2% | 9.4% | 3.4% | 1.5% | 0.46% |
| Jun 2026 | 86.9% | 7.8% | 3.5% | 1.3% | 0.47% |
| Jul 2026 | 84.2% | 9.2% | 4.1% | 1.9% | 0.56% |
| Aug 2026 | 84.6% | 9.3% | 4.2% | 1.5% | 0.46% |
| Sep 2026 | 82% | 11% | 4.9% | 1.5% | 0.54% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 2.2M | -18.2% | -2.5 points | |
| 2, held 2nd | 11% | 301K | 0% | +1.7 points | |
| 3, held 3rd | 4.9% | 135K | 0% | +0.8 points | |
| 4, held 4th | 1.5% | 40.5K | -18.2% | 0 points | |
| 5, held 5th | 0.54% | 14.8K | 0% | +0.1 points |
1.
HOKA82%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.
2.
Altra11%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Columbia4.9%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Merrell1.5%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
KEEN0.54%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Merrell and its closest rivals
Every comparison with Merrell
23 comparisons
- La Sportiva vs Merrell
- Merrell vs Salomon
- Merrell vs Speedo
- Altra vs Merrell
- Ariat vs Merrell
- Clarks vs Merrell
- Columbia vs Merrell
- HOKA vs Merrell
- Hunter vs Merrell
- Merrell vs Skechers
- Blundstone vs Merrell
- Dr. Martens vs Merrell
- Meindl vs Merrell
- Merrell vs Redback
- Merrell vs Timberland
- Merrell vs UGG
- LOWA vs Merrell
- Cressi vs Merrell
- Body Glove vs Merrell
- KEEN vs Merrell
- Merrell vs SCARPA
- Aqua Sphere vs Merrell
- ALEADER vs Merrell
How has branded search demand for Merrell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Merrell worldwide held steady, from 661K to 680K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide increased from 0.85% to 1.5%.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide peaked at 1.9% in July 2026 and was lowest at 0.67% in November 2025.
How did search popularity change for hiking shoe brands worldwide in September 2026?
4 changes
In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 9.3% to 11%.
In September 2026, Columbia gained estimated Share of Search among hiking shoe brands worldwide, from 4.2% to 4.9%.
In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 84.6% to 82%.
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Where does Merrell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boot brands | 6th of 6 | 0.38% | Show ranking |
| Waterproof boots brands | 6th of 7 | 0.47% | Show ranking |
| Hiking shoe brands | 4th of 5 | 1.5% | Shown above |
| Hiking footwear brands | 1st of 6 | 54.1% | Show ranking |
| Women's boot brands | 4th of 4 | 3.3% | Show ranking |
| Hiking boots | 3rd of 6 | 6.8% | Show ranking |
| Water shoes | 2nd of 6 | 8.7% | Show ranking |
| Walking boot brands | 2nd of 4 | 28.9% | Show ranking |
How is Merrell measured?
Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- hiking boots merrell
- hiking shoes merrell
- merrell
- merrell hiking boots
- merrell moab
Do you work for Merrell? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Merrell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.