KEEN vs Merrell:Which is more popular by branded search?
In August 2026, Merrell had more branded searches than KEEN among hiking footwear brands worldwide. Merrell was estimated to have 691K branded searches compared to KEEN’s 33.2K, and held a 75.6% Share of Search versus KEEN’s 3.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, KEEN or Merrell?
Compare brands that offer footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, KEEN. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | LOWA | KEEN | SCARPA |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 11.3% | 4% | 3% | 1.2% |
| Nov 2025 | 82.1% | 9.9% | 4.2% | 2.7% | 1.1% |
| Dec 2025 | 80.5% | 11.4% | 4% | 2.9% | 1.3% |
| Jan 2026 | 78% | 13.1% | 4.6% | 2.9% | 1.4% |
| Feb 2026 | 78.5% | 12.1% | 4.5% | 3.5% | 1.4% |
| Mar 2026 | 79.8% | 12% | 4% | 3.1% | 1.1% |
| Apr 2026 | 79.9% | 11.7% | 3.7% | 3.4% | 1.2% |
| May 2026 | 78.8% | 12.8% | 3.7% | 3.6% | 1.1% |
| Jun 2026 | 79.7% | 13.1% | 2.9% | 3.3% | 1% |
| Jul 2026 | 76.3% | 14.4% | 3.7% | 4.1% | 1.4% |
| Aug 2026 | 75.6% | 15% | 4.4% | 3.6% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the KEEN and Merrell comparison changed over the last 12 months?
3 findings
- Merrell was ahead of KEEN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide moved from 3% to 3.6%, and its estimated monthly branded searches moved from 25K to 33.2K.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide moved from 80.4% to 75.6%, and its estimated monthly branded searches moved from 662K to 691K.
How did search popularity change for hiking footwear brands worldwide in August 2026?
3 changes
In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.
Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KEEN’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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