Brandwave

How popular isSalomon?

In September 2026, people searched for Salomon by name about 1.2 million times worldwide, a 62.5% increase from the previous year. These searches made up 3.2% of all global hiking shoe brand searches, placing Salomon fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hiking shoe brands, Salomon appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Salomon is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. HOKAShare of searches 70%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. La SportivaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. AltraShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ColumbiaShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. SalomonShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top hiking shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salomon appeared in all five answers. Salomon is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. Salomon2nd
  3. HOKA3rd
  4. Altra4th
  5. KEEN5th
  6. La Sportiva6th
  7. Columbia7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Sportiva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Altra3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hiking shoe brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hiking shoe brands compete with Salomon?

Salomon against hiking shoe brands worldwide, by month

Share of searches by month for HOKA, La Sportiva, Altra, Columbia, Salomon. The figures are in the table below the chart.

View monthly share of searches table
MonthHOKALa SportivaAltraColumbiaSalomonMerrellKEEN
Oct 202577%8.5%6.9%4.6%1.8%0.76%0.42%
Nov 202574.3%8.2%6.7%8.2%1.7%0.6%0.4%
Dec 202576.4%8.4%5.6%6.9%1.7%0.62%0.41%
Jan 202671.3%11.7%7.8%5.2%2.4%1.1%0.47%
Feb 202675%10.1%6.7%4.5%2.1%1.1%0.5%
Mar 202676.6%8.4%8.4%3.1%2.1%0.93%0.41%
Apr 202676.5%8.4%8.4%3.1%2.1%1.1%0.41%
May 202676%8.4%8.4%3.1%2.4%1.4%0.41%
Jun 202677.1%8.5%6.9%3.1%2.8%1.1%0.42%
Jul 202673.1%9.8%8%3.6%3.3%1.6%0.48%
Aug 202673.7%9.9%8.1%3.6%2.9%1.3%0.4%
Sep 202670%11.5%9.4%4.2%3.2%1.3%0.46%

  1. 1.HOKA

    70%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.La Sportiva

    11.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Altra

    9.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Columbia

    4.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Salomon

    3.2%

    Held 5th. 101K estimated branded searches, -5.6% vs prior month. Share +0.3 points.

  6. 6.Merrell

    1.3%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.KEEN

    0.46%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Salomon and its closest rivals

Every comparison with Salomon

60 comparisons

How has branded search demand for Salomon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salomon worldwide rose from 757K to 1.2M.
  • Across the 12 months ending September 2026, Salomon’s share of searches among hiking shoe brands worldwide increased from 1.8% to 3.2%.
  • Across the 12 months ending September 2026, Salomon’s share of searches among hiking shoe brands worldwide peaked at 3.3% in July 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for hiking shoe brands worldwide in September 2026?

6 changes

  1. In September 2026, La Sportiva gained share of searches among hiking shoe brands worldwide, from 9.9% to 11.5%.

  2. In September 2026, Altra gained share of searches among hiking shoe brands worldwide, from 8.1% to 9.4%.

  3. In September 2026, Columbia gained share of searches among hiking shoe brands worldwide, from 3.6% to 4.2%.

  4. In September 2026, HOKA lost share of searches among hiking shoe brands worldwide, from 73.7% to 70%.

  5. Estimated monthly branded searches for Salomon worldwide rose 61.2% over 12 measured months, from 62.7K to 101K in September 2026.

  6. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

How are Salomon’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hiking boots salomon
  • salomon adv skin
  • salomon hiking boots
  • salomon hiking shoes
  • salomon hydration vests
  • salomon race belt
  • salomon running belts
  • salomon running vest
  • salomon shoes
  • salomon ski boots
  • salomon ski jackets
  • salomon snowboard boots
  • salomon trail running shoes
  • salomon waist belt
  • salomon walking boot
  • salomon waterproof boots
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salomon compete?

Salomon is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands11th of 121.1%Show ranking
Waterproof boots brands10th of 10<0.01%Show ranking
Ski jackets9th of 90.29%Show ranking
Snowboard boots5th of 60.5%Show ranking
Trail running shoes5th of 61.4%Show ranking
Hiking shoe brands5th of 73.2%Shown above
Snowboard brands1st of 853.3%Show ranking
Hiking footwear brands4th of 107.5%Show ranking
Waist belt brands4th of 50.03%Show ranking
Hiking boots4th of 83.6%Show ranking
Ski boots5th of 67.1%Show ranking
Hydration vests2nd of 822.3%Show ranking
Race belt brands5th of 50.06%Show ranking
Walking boot brands4th of 40.19%Show ranking
Running belts3rd of 624.4%Show ranking
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