LOWA vs Salomon:Which is more popular by branded search?
In August 2026, Salomon had more branded searches than LOWA among hiking footwear brands worldwide. Salomon was estimated to have 137K branded searches compared to LOWA’s 39.7K, and held a 15% Share of Search versus LOWA’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, LOWA or Salomon?
Compare brands that offer footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salomon, LOWA. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | LOWA | KEEN | SCARPA |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 11.3% | 4% | 3% | 1.2% |
| Nov 2025 | 82.1% | 9.9% | 4.2% | 2.7% | 1.1% |
| Dec 2025 | 80.5% | 11.4% | 4% | 2.9% | 1.3% |
| Jan 2026 | 78% | 13.1% | 4.6% | 2.9% | 1.4% |
| Feb 2026 | 78.5% | 12.1% | 4.5% | 3.5% | 1.4% |
| Mar 2026 | 79.8% | 12% | 4% | 3.1% | 1.1% |
| Apr 2026 | 79.9% | 11.7% | 3.7% | 3.4% | 1.2% |
| May 2026 | 78.8% | 12.8% | 3.7% | 3.6% | 1.1% |
| Jun 2026 | 79.7% | 13.1% | 2.9% | 3.3% | 1% |
| Jul 2026 | 76.3% | 14.4% | 3.7% | 4.1% | 1.4% |
| Aug 2026 | 75.6% | 15% | 4.4% | 3.6% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the LOWA and Salomon comparison changed over the last 12 months?
3 findings
- Salomon was ahead of LOWA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LOWA’s estimated Share of Search among hiking footwear brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 32.5K to 39.7K.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking footwear brands worldwide moved from 11.3% to 15%, and its estimated monthly branded searches moved from 93.4K to 137K.
How did search popularity change for hiking footwear brands worldwide in August 2026?
2 changes
In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.
How each brand is measured
Brandwave collects information about searches that people make online using LOWA’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.