Brandwave

How popular isLOWA in search?

In August 2026, there were an estimated 39.7K branded searches for LOWA worldwide which is up 22.1% over the last 11 months. LOWA holds 4.4% estimated Share of Search among hiking footwear brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell75.6%
  2. Salomon15%
  3. LOWA4.4%
  4. KEEN3.6%
  5. SCARPA1.4%
LOWA website (opens in a new tab)

Follow LOWA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hiking footwear brands compete with LOWA?

LOWA against hiking footwear brands worldwide, by month

Share of Search by month for Merrell, Salomon, LOWA, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonLOWAKEENSCARPA
Oct 202580.4%11.3%4%3%1.2%
Nov 202582.1%9.9%4.2%2.7%1.1%
Dec 202580.5%11.4%4%2.9%1.3%
Jan 202678%13.1%4.6%2.9%1.4%
Feb 202678.5%12.1%4.5%3.5%1.4%
Mar 202679.8%12%4%3.1%1.1%
Apr 202679.9%11.7%3.7%3.4%1.2%
May 202678.8%12.8%3.7%3.6%1.1%
Jun 202679.7%13.1%2.9%3.3%1%
Jul 202676.3%14.4%3.7%4.1%1.4%
Aug 202675.6%15%4.4%3.6%1.4%
Sep 2026—————

  1. 1.Merrell

    75.6%

    held 1st · 691K estimated branded searches · 0% vs prior month · -0.7 points

  2. 2.Salomon

    15%

    held 2nd · 137K estimated branded searches · +5% vs prior month · +0.6 points

  3. 3.LOWA

    4.4%

    moved from 4th to 3rd · 39.7K estimated branded searches · +17.8% vs prior month · +0.6 points

  4. 4.KEEN

    3.6%

    moved from 3rd to 4th · 33.2K estimated branded searches · -11% vs prior month · -0.5 points

  5. 5.SCARPA

    1.4%

    held 5th · 12.4K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between LOWA and its closest rivals

How has branded search demand for LOWA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LOWA worldwide rose from 32.5K to 39.7K.
  • Across the 11 months ending August 2026, LOWA’s estimated Share of Search among hiking footwear brands worldwide peaked at 4.6% in January 2026 and was lowest at 2.9% in June 2026.

How did search popularity change for hiking footwear brands worldwide in August 2026?

  1. In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.

  2. In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.

  3. In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.

  4. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

  5. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

How is LOWA measured?

Brandwave collects information about searches that people make online using LOWA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hiking boots lowa
  • lowa renegade
  • lowaboots com

Do you work for LOWA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is LOWA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record