Brandwave

Hiking shoe brands:Which are searched most?

In September 2026, HOKA was the most searched among hiking shoe brands worldwide, with an estimated 3.9M branded searches and 75.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HOKA75.7%
  2. Merrell13.1%
  3. Altra5.8%
  4. Columbia4.7%
  5. KEEN0.64%

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Share of SearchLeaderboard

Compare the hiking shoe brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hiking shoe brands worldwide, by month

Share of Search by month for HOKA, Merrell, Altra, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthHOKAMerrellAltraColumbiaKEEN
Oct 202576.8%11.8%4.4%6.6%0.44%
Nov 202571.7%12.2%3.9%11.8%0.39%
Dec 202574.1%10.8%3.3%11.5%0.38%
Jan 202673.5%12.7%4.6%8.7%0.46%
Feb 202677.6%11.6%4.1%6.1%0.51%
Mar 202678.8%11.9%5.1%3.7%0.45%
Apr 202679.3%11.7%5.1%3.4%0.5%
May 202679.2%12.1%5.1%3.1%0.55%
Jun 202678.1%14%4.4%3%0.58%
Jul 202677.4%13.6%4.9%3.4%0.73%
Aug 202679.4%11.5%5%3.5%0.55%
Sep 202675.7%13.1%5.8%4.7%0.64%

This month’s ranking, September 2026

  1. 1.HOKA

    75.7%

    Held 1st. 3.9M estimated branded searches, -17.7% vs prior month. Share -3.8 points.

  2. 2.Merrell

    13.1%

    Held 2nd. 680K estimated branded searches, -1.3% vs prior month. Share +1.6 points.

  3. 3.Altra

    5.8%

    Held 3rd. 302K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Columbia

    4.7%

    Held 4th. 246K estimated branded searches, +17% vs prior month. Share +1.2 points.

  5. 5.KEEN

    0.64%

    Held 5th. 32.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hiking shoe brands worldwide?

In September 2026, HOKA was the most searched among hiking shoe brands worldwide, with an estimated 3.9M branded searches and 75.7% estimated Share of Search within this set. Merrell is in 2nd place, 62.5 percentage points behind at 13.1% Share of Search.

Global hiking shoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HOKA76.8% → 75.7%79.4%Aug 202671.7%Nov 20251st
Merrell11.8% → 13.1%14%Jun 202610.8%Dec 20252nd
Altra4.4% → 5.8%5.8%Sep 20263.3%Dec 20254th → 3rd
Columbia6.6% → 4.7%11.8%Nov 20253%Jun 20263rd → 4th
KEEN0.44% → 0.64%0.73%Jul 20260.38%Dec 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, HOKA’s estimated Share of Search among hiking shoe brands worldwide decreased from 76.8% to 75.7%.
  • Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide increased from 11.8% to 13.1%.
  • Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide increased from 4.4% to 5.8%.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among hiking shoe brands worldwide decreased from 6.6% to 4.7%.
  • Across the 12 months ending September 2026, HOKA’s estimated Share of Search among hiking shoe brands worldwide peaked at 79.4% in August 2026 and was lowest at 71.7% in November 2025.
  • Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide peaked at 14% in June 2026 and was lowest at 10.8% in December 2025.
  • Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide peaked at 5.8% in September 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among hiking shoe brands worldwide peaked at 11.8% in November 2025 and was lowest at 3% in June 2026.
  • Across the 12 months ending September 2026, Altra rose from 4th to 3rd among hiking shoe brands worldwide.
  • Across the 12 months ending September 2026, Columbia fell from 3rd to 4th among hiking shoe brands worldwide.
  • Across the 12 months ending September 2026, KEEN held steady: its estimated Share of Search among hiking shoe brands worldwide moved less than 0.5 percentage points.

How did search popularity change for hiking shoe brands worldwide in September 2026?

  1. In September 2026, Merrell gained estimated Share of Search among hiking shoe brands worldwide, from 11.5% to 13.1%.

  2. In September 2026, Columbia gained estimated Share of Search among hiking shoe brands worldwide, from 3.5% to 4.7%.

  3. In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 5% to 5.8%.

  4. In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 79.4% to 75.7%.

  5. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

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