Brandwave

How popular isLa Sportiva?

In September 2026, people searched for La Sportiva by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 11.5% of all global hiking shoe brand searches, placing La Sportiva second out of seven brands. When we asked both ChatGPT and Google AI Overviews about hiking shoe brands, La Sportiva appeared in three of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

La Sportiva is the second most searched of 7 competitors and the sixth most recommended in AI answers.

  1. HOKAShare of searches 70%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. La SportivaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. AltraShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ColumbiaShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. SalomonShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top hiking shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Sportiva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Sportiva is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. Salomon2nd
  3. HOKA3rd
  4. Altra4th
  5. KEEN5th
  6. La Sportiva6th
  7. Columbia7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Merrell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Sportiva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Altra3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hiking shoe brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hiking shoe brands compete with La Sportiva?

La Sportiva against hiking shoe brands worldwide, by month

Share of searches by month for HOKA, La Sportiva, Altra, Columbia, Salomon. The figures are in the table below the chart.

View monthly share of searches table
MonthHOKALa SportivaAltraColumbiaSalomonMerrellKEEN
Oct 202577%8.5%6.9%4.6%1.8%0.76%0.42%
Nov 202574.3%8.2%6.7%8.2%1.7%0.6%0.4%
Dec 202576.4%8.4%5.6%6.9%1.7%0.62%0.41%
Jan 202671.3%11.7%7.8%5.2%2.4%1.1%0.47%
Feb 202675%10.1%6.7%4.5%2.1%1.1%0.5%
Mar 202676.6%8.4%8.4%3.1%2.1%0.93%0.41%
Apr 202676.5%8.4%8.4%3.1%2.1%1.1%0.41%
May 202676%8.4%8.4%3.1%2.4%1.4%0.41%
Jun 202677.1%8.5%6.9%3.1%2.8%1.1%0.42%
Jul 202673.1%9.8%8%3.6%3.3%1.6%0.48%
Aug 202673.7%9.9%8.1%3.6%2.9%1.3%0.4%
Sep 202670%11.5%9.4%4.2%3.2%1.3%0.46%

  1. 1.HOKA

    70%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.La Sportiva

    11.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Altra

    9.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Columbia

    4.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Salomon

    3.2%

    Held 5th. 101K estimated branded searches, -5.6% vs prior month. Share +0.3 points.

  6. 6.Merrell

    1.3%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.KEEN

    0.46%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between La Sportiva and its closest rivals

Every comparison with La Sportiva

17 comparisons

How has branded search demand for La Sportiva changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Sportiva worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking shoe brands worldwide increased from 8.5% to 11.5%.
  • Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking shoe brands worldwide peaked at 11.7% in January 2026 and was lowest at 8.2% in November 2025.

How did search popularity change for hiking shoe brands worldwide in September 2026?

6 changes

  1. In September 2026, La Sportiva gained share of searches among hiking shoe brands worldwide, from 9.9% to 11.5%.

  2. In September 2026, Altra gained share of searches among hiking shoe brands worldwide, from 8.1% to 9.4%.

  3. In September 2026, Columbia gained share of searches among hiking shoe brands worldwide, from 3.6% to 4.2%.

  4. In September 2026, HOKA lost share of searches among hiking shoe brands worldwide, from 73.7% to 70%.

  5. Estimated monthly branded searches for Salomon worldwide rose 61.2% over 12 measured months, from 62.7K to 101K in September 2026.

  6. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

How are La Sportiva’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using La Sportiva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la sportiva

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How the Brand Demand Index is measured

Where does La Sportiva compete?

La Sportiva is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing gear brands3rd of 78.7%Show ranking
Trail running shoes2nd of 611.1%Show ranking
Hiking shoe brands2nd of 711.5%Shown above
Hiking footwear brands2nd of 1022.5%Show ranking
Climbing shoes brands2nd of 449%Show ranking
Hiking boots1st of 859.6%Show ranking
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