Brandwave

How popular isLa Sportiva?

In September 2026, people searched for La Sportiva by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 8.7% of all global climbing gear brand searches, placing La Sportiva third out of seven brands. When we asked both ChatGPT and Google AI Overviews about climbing gear brands, La Sportiva appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

La Sportiva is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. DMMShare of searches 79.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Black DiamondShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. La SportivaShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PetzlShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. EdelridShare of searches 0.43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top climbing gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Sportiva appeared in all five answers. La Sportiva is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. La Sportiva2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut5th
  6. SCARPA6th
  7. DMM7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which climbing gear brands compete with La Sportiva?

La Sportiva against climbing gear brands worldwide, by month

Share of searches by month for DMM, Black Diamond, La Sportiva, Petzl. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondLa SportivaPetzlEdelridSCARPAMammut
Oct 202580.5%8.8%7.2%2.6%0.44%0.29%0.03%
Nov 202578.4%10.5%7%3.2%0.52%0.28%0.04%
Dec 202579%10.6%7.1%2.6%0.43%0.29%0.03%
Jan 202680.6%8.9%7.3%2.7%0.36%0.24%0.03%
Feb 202680.5%8.8%7.2%2.6%0.44%0.29%0.04%
Mar 202680.4%8.8%7.2%2.6%0.53%0.29%0.05%
Apr 202680.4%8.8%7.2%2.6%0.53%0.29%0.04%
May 202680.4%8.8%7.2%2.6%0.53%0.29%0.05%
Jun 202682.3%7.4%7.4%2.2%0.44%0.24%0.04%
Jul 202680.9%8.9%7.3%2.2%0.44%0.29%0.04%
Aug 202679.2%8.7%8.7%2.6%0.43%0.29%0.04%
Sep 202679.2%8.7%8.7%2.6%0.43%0.29%0.04%

  1. 1.DMM

    79.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    8.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.La Sportiva

    8.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Petzl

    2.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Edelrid

    0.43%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SCARPA

    0.29%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mammut

    0.04%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare popularity between La Sportiva and its closest rivals

Every comparison with La Sportiva

17 comparisons

How has branded search demand for La Sportiva changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Sportiva worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing gear brands worldwide increased from 7.2% to 8.7%.
  • Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing gear brands worldwide peaked at 8.7% in August 2026 and was lowest at 7% in November 2025.

How did search popularity change for climbing gear brands worldwide in September 2026?

3 changes

  1. DMM’s share of searches among climbing gear brands worldwide has lost ground for 3 months in a row, from 82.3% to 79.2% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  3. Estimated monthly branded searches for La Sportiva worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are La Sportiva’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using La Sportiva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la sportiva

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How the Brand Demand Index is measured

Where does La Sportiva compete?

La Sportiva is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing gear brands3rd of 78.7%Shown above
Trail running shoes2nd of 611.1%Show ranking
Hiking shoe brands2nd of 711.5%Show ranking
Hiking footwear brands2nd of 1022.5%Show ranking
Climbing shoes brands2nd of 449%Show ranking
Hiking boots1st of 859.6%Show ranking
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Is La Sportiva your brand?

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