How popular isMammut in search?
In August 2026, there were an estimated 450K branded searches for Mammut worldwide which held steady over the last 11 months. Mammut holds 10.5% estimated Share of Search among climbing gear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
DMM78%
Mammut10.5%
Black Diamond8.6%
Petzl2.6%
Edelrid0.42%
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Which climbing gear brands compete with Mammut?
Share of Search by month for DMM, Mammut, Black Diamond, Petzl. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Mammut | Black Diamond | Petzl | Edelrid |
|---|---|---|---|---|---|
| Oct 2025 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Nov 2025 | 74.3% | 12.2% | 10% | 3% | 0.49% |
| Dec 2025 | 74.8% | 12.3% | 10% | 2.5% | 0.4% |
| Jan 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.35% |
| Feb 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Mar 2026 | 77.9% | 10.5% | 8.6% | 2.6% | 0.52% |
| Apr 2026 | 79.4% | 8.7% | 8.7% | 2.6% | 0.53% |
| May 2026 | 79.4% | 8.7% | 8.7% | 2.6% | 0.53% |
| Jun 2026 | 81.2% | 8.9% | 7.3% | 2.2% | 0.44% |
| Jul 2026 | 79.9% | 8.8% | 8.8% | 2.2% | 0.43% |
| Aug 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78% | 3.4M | 0% | -1.9 points | |
| 2, moved from 3rd to 2nd | 10.5% | 450K | +22.3% | +1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.6% | 368K | 0% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.6% | 110K | +21.5% | +0.4 points | |
| 5, held 5th | 0.42% | 18.1K | 0% | 0 points |
1.
DMM78%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.9 points.
2.
Mammut10.5%
Moved from 3rd to 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
8.6%
Moved from 2nd to 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Petzl2.6%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
5.
Edelrid0.42%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mammut and its closest rivals
How has branded search demand for Mammut changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mammut worldwide held steady at 450K.
- Across the 11 months ending August 2026, Mammut’s estimated Share of Search among climbing gear brands worldwide peaked at 12.3% in December 2025 and was lowest at 8.7% in April 2026.
How did search popularity change for climbing gear brands worldwide in August 2026?
2 changes
In August 2026, Mammut overtook Black Diamond to rank 2nd among climbing gear brands worldwide, at 10.5%.
In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%.
How is Mammut measured?
Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mammut
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Is Mammut your brand?
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