How popular isMammut?
In September 2026, people searched for Mammut by name about 15,300 times worldwide, a 15% decrease from the previous year. These searches made up 0.03% of all global chalk bag brand searches, placing Mammut sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about chalk bag brands, Mammut appeared in two of the five answers and was the fourth most recommended of the eight.
Mammut is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
DMMShare of searches 56%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Arc'teryxShare of searches 37.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Black DiamondShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
EdelridShare of searches 0.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MammutShare of searches 0.03%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mammut was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mammut is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
8BPLUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Organic Climbing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DMM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edelrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy?”
Asked ChatGPT
“What are the best chalk bag brands?”
Asked ChatGPT
“What's the best chalk bag brand for indoor climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“chalk bag for bouldering”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which chalk bag brands compete with Mammut?
Share of searches by month for DMM, Arc'teryx, Black Diamond, Mammut. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMM | Arc'teryx | Black Diamond | Edelrid | Organic Climbing | Mammut | 8BPLUS | Deuter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 42.3% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Nov 2025 | 42.3% | 51.7% | 5.7% | 0.28% | 0.04% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 42.3% | 51.7% | 5.7% | 0.23% | 0.04% | 0.02% | 0.02% | <0.01% |
| Jan 2026 | 51.7% | 42.3% | 5.7% | 0.23% | 0.03% | 0.02% | 0.01% | <0.01% |
| Feb 2026 | 56% | 37.5% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
| Mar 2026 | 60.1% | 32.8% | 6.6% | 0.4% | 0.04% | 0.03% | 0.02% | <0.01% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.03% | 0.02% | <0.01% |
| May 2026 | 63.9% | 28.6% | 7% | 0.42% | 0.06% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 64.7% | 29% | 5.8% | 0.35% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 28.6% | 7% | 0.35% | 0.04% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 60.1% | 32.8% | 6.6% | 0.32% | 0.04% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 56% | 37.4% | 6.2% | 0.3% | 0.04% | 0.03% | 0.02% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 3.4M | 0% | -4.1 points | |
| 2, held 2nd | 37.4% | 2.2M | +22.4% | +4.6 points | |
| 3, held 3rd | 6.2% | 368K | 0% | -0.5 points | |
| 4, held 4th | 0.3% | 18.1K | 0% | 0 points | |
| 5, held 5th | 0.04% | 2.4K | 0% | 0 points | |
| 6, held 6th | 0.03% | 1.9K | +18.8% | 0 points | |
| 7, held 7th | 0.02% | 1K | 0% | 0 points | |
| 8, held 8th | <0.01% | 110 | 0% | 0 points |
1.
DMM56%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.
37.4%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.6 points.
6.2%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Edelrid0.3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Mammut0.03%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
7.
8BPLUS0.02%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Deuter<0.01%
Held 8th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Mammut and its closest rivals
Every comparison with Mammut
18 comparisons
- Carhartt vs Mammut
- Columbia vs Mammut
- Mammut vs Outdoor Research
- Mammut vs Rab
- Mammut vs Sterling Rope
- Arc'teryx vs Mammut
- Black Diamond vs Mammut
- DMM vs Mammut
- Edelrid vs Mammut
- La Sportiva vs Mammut
- Mammut vs Metolius
- Mammut vs Organic Climbing
- Mammut vs Petzl
- Mammut vs SCARPA
- Beal vs Mammut
- 8BPLUS vs Mammut
- Mammut vs PMI
- Deuter vs Mammut
How has branded search demand for Mammut changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mammut worldwide fell from 18K to 15.3K.
- Across the 12 months ending September 2026, Mammut’s share of searches among chalk bag brands worldwide held steady, from 0.02% to 0.03%.
How did search popularity change for chalk bag brands worldwide in September 2026?
4 changes
In September 2026, Arc'teryx gained share of searches among chalk bag brands worldwide, from 32.8% to 37.4%.
In September 2026, DMM lost share of searches among chalk bag brands worldwide, from 60.1% to 56%.
Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
Estimated monthly branded searches for Deuter worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.
How are Mammut’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mammut climbing harness
- mammut harness
- mammut jacket
- mammut softshell
Do you work for Mammut? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Mammut compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Rope bag brands | 7th of 7 | 0.03% | Show ranking |
| Climbing harness brands | 6th of 6 | 0.03% | Show ranking |
| Chalk bag brands | 6th of 8 | 0.03% | Shown above |
| Climbing gear brands | 7th of 7 | 0.04% | Show ranking |
| Static rope brands | 6th of 7 | 0.05% | Show ranking |
| Softshell jacket brands | 6th of 6 | 0.4% | Show ranking |
| Climbing rope brands | 4th of 5 | 0.38% | Show ranking |
Is Mammut your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.