Brandwave

How popular isDMM in search?

In September 2026, there were an estimated 3.4M branded searches for DMM worldwide which held steady over the last 12 months. DMM holds 56.1% estimated Share of Search among chalk bag brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM56.1%
  2. Arc'teryx37.5%
  3. Black Diamond6.2%
  4. Edelrid0.3%
  5. Deuter<0.01%
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Which chalk bag brands compete with DMM?

DMM against chalk bag brands worldwide, by month

Share of Search by month for DMM, Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondEdelridDeuter
Oct 202551.7%42.3%5.7%0.28%<0.01%
Nov 202542.3%51.7%5.7%0.28%<0.01%
Dec 202542.4%51.7%5.7%0.23%<0.01%
Jan 202651.7%42.4%5.7%0.23%<0.01%
Feb 202656.1%37.5%6.2%0.3%<0.01%
Mar 202660.1%32.9%6.6%0.4%<0.01%
Apr 202663.9%28.6%7%0.42%<0.01%
May 202663.9%28.6%7%0.42%<0.01%
Jun 202664.8%29%5.8%0.35%<0.01%
Jul 202664%28.6%7%0.35%<0.01%
Aug 202660.2%32.9%6.6%0.33%<0.01%
Sep 202656.1%37.5%6.2%0.3%<0.01%

  1. 1.DMM

    56.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Arc'teryx

    37.5%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Black Diamond

    6.2%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Edelrid

    0.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Deuter

    <0.01%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DMM and its closest rivals

Every comparison with DMM

How has branded search demand for DMM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DMM worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among chalk bag brands worldwide increased from 51.7% to 56.1%.
  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among chalk bag brands worldwide peaked at 64.8% in June 2026 and was lowest at 42.3% in November 2025.

How did search popularity change for chalk bag brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among chalk bag brands worldwide, from 32.9% to 37.5%.

  2. In September 2026, DMM lost estimated Share of Search among chalk bag brands worldwide, from 60.2% to 56.1%.

  3. Estimated monthly branded searches for Deuter worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

Where does DMM compete?

DMM is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands1st of 655%Show ranking
Rope bag brands1st of 655%Show ranking
Chalk bag brands1st of 556.1%Shown above
Static rope brands1st of 787%Show ranking
Climbing gear brands1st of 587%Show ranking
Ice axe brands1st of 387.5%Show ranking

How is DMM measured?

Brandwave collects information about searches that people make online using DMM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dmm

Do you work for DMM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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