DMM vs Edelrid:Which is more popular by branded search?
In August 2026, DMM had more branded searches than Edelrid among climbing gear brands worldwide. DMM was estimated to have 3.4M branded searches compared to Edelrid’s 18.1K, and held a 78% Share of Search versus Edelrid’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DMM or Edelrid?
Compare the climbing gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DMM, Edelrid. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Mammut | Black Diamond | Petzl | Edelrid |
|---|---|---|---|---|---|
| Oct 2025 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Nov 2025 | 74.3% | 12.2% | 10% | 3% | 0.49% |
| Dec 2025 | 74.8% | 12.3% | 10% | 2.5% | 0.4% |
| Jan 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.35% |
| Feb 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Mar 2026 | 77.9% | 10.5% | 8.6% | 2.6% | 0.52% |
| Apr 2026 | 79.4% | 8.7% | 8.7% | 2.6% | 0.53% |
| May 2026 | 79.4% | 8.7% | 8.7% | 2.6% | 0.53% |
| Jun 2026 | 81.2% | 8.9% | 7.3% | 2.2% | 0.44% |
| Jul 2026 | 79.9% | 8.8% | 8.8% | 2.2% | 0.43% |
| Aug 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the DMM and Edelrid comparison changed over the last 12 months?
3 findings
- DMM was ahead of Edelrid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DMM’s estimated Share of Search among climbing gear brands worldwide held steady at 78%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Edelrid’s estimated Share of Search among climbing gear brands worldwide held steady at 0.42%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for climbing gear brands worldwide in August 2026?
1 change
In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%.
How each brand is measured
Brandwave collects information about searches that people make online using DMM’s and Edelrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.