Brandwave

Climbing gear brands:Which brands are most popular in search?

In August 2026, DMM was the most searched among climbing gear brands worldwide, with an estimated 3.4M branded searches and 78% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DMM78%
  2. Mammut10.5%
  3. Black Diamond8.6%
  4. Petzl2.6%
  5. Edelrid0.42%

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Share of SearchLeaderboard

Compare the climbing gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among climbing gear brands worldwide, by month

Share of Search by month for DMM, Mammut, Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthDMMMammutBlack DiamondPetzlEdelrid
Oct 202578%10.5%8.6%2.6%0.42%
Nov 202574.3%12.2%10%3%0.49%
Dec 202574.8%12.3%10%2.5%0.4%
Jan 202678%10.5%8.6%2.6%0.35%
Feb 202678%10.5%8.6%2.6%0.42%
Mar 202677.9%10.5%8.6%2.6%0.52%
Apr 202679.4%8.7%8.7%2.6%0.53%
May 202679.4%8.7%8.7%2.6%0.53%
Jun 202681.2%8.9%7.3%2.2%0.44%
Jul 202679.9%8.8%8.8%2.2%0.43%
Aug 202678%10.5%8.6%2.6%0.42%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.DMM

    78%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Mammut

    10.5%

    Moved from 3rd to 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  3. 3.Black Diamond

    8.6%

    Moved from 2nd to 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Petzl

    2.6%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  5. 5.Edelrid

    0.42%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among climbing gear brands worldwide?

In August 2026, DMM was the most searched among climbing gear brands worldwide, with an estimated 3.4M branded searches and 78% estimated Share of Search within this set. Mammut is in 2nd place, 67.5 percentage points behind at 10.5% Share of Search.

Global climbing gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DMM78%81.2%Jun 202674.3%Nov 20251st
Mammut10.5%12.3%Dec 20258.7%Apr 20262nd
Black Diamond8.6%10%Dec 20257.3%Jun 20263rd
Petzl2.6%3%Nov 20252.2%Jul 20264th
Edelrid0.42%0.53%Apr 20260.35%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, DMM’s estimated Share of Search among climbing gear brands worldwide peaked at 81.2% in June 2026 and was lowest at 74.3% in November 2025.
  • Across the 11 months ending August 2026, Mammut’s estimated Share of Search among climbing gear brands worldwide peaked at 12.3% in December 2025 and was lowest at 8.7% in April 2026.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among climbing gear brands worldwide peaked at 10% in December 2025 and was lowest at 7.3% in June 2026.
  • Across the 11 months ending August 2026, DMM, Mammut, Black Diamond, Petzl and Edelrid held steady: their estimated Share of Search among climbing gear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for climbing gear brands worldwide in August 2026?

  1. In August 2026, Mammut overtook Black Diamond to rank 2nd among climbing gear brands worldwide, at 10.5%.

  2. In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%.

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