Brandwave

How popular isSCARPA?

In September 2026, people searched for SCARPA by name about 24,200 times worldwide, a 10% increase from the previous year. These searches made up 0.29% of all global climbing gear brand searches, placing SCARPA sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about climbing gear brands, SCARPA appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

SCARPA is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. DMMShare of searches 79.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Black DiamondShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. La SportivaShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PetzlShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. SCARPAShare of searches 0.29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

SCARPA website (opens in a new tab)

Follow SCARPA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top climbing gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SCARPA is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. La Sportiva2nd
  3. Petzl3rd
  4. Edelrid4th
  5. Mammut5th
  6. SCARPA6th
  7. DMM7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edelrid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which climbing gear brands compete with SCARPA?

SCARPA against climbing gear brands worldwide, by month

Share of searches by month for DMM, Black Diamond, La Sportiva, Petzl, SCARPA. The figures are in the table below the chart.

View monthly share of searches table
MonthDMMBlack DiamondLa SportivaPetzlEdelridSCARPAMammut
Oct 202580.5%8.8%7.2%2.6%0.44%0.29%0.03%
Nov 202578.4%10.5%7%3.2%0.52%0.28%0.04%
Dec 202579%10.6%7.1%2.6%0.43%0.29%0.03%
Jan 202680.6%8.9%7.3%2.7%0.36%0.24%0.03%
Feb 202680.5%8.8%7.2%2.6%0.44%0.29%0.04%
Mar 202680.4%8.8%7.2%2.6%0.53%0.29%0.05%
Apr 202680.4%8.8%7.2%2.6%0.53%0.29%0.04%
May 202680.4%8.8%7.2%2.6%0.53%0.29%0.05%
Jun 202682.3%7.4%7.4%2.2%0.44%0.24%0.04%
Jul 202680.9%8.9%7.3%2.2%0.44%0.29%0.04%
Aug 202679.2%8.7%8.7%2.6%0.43%0.29%0.04%
Sep 202679.2%8.7%8.7%2.6%0.43%0.29%0.04%

  1. 1.DMM

    79.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    8.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.La Sportiva

    8.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Petzl

    2.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Edelrid

    0.43%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SCARPA

    0.29%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mammut

    0.04%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare popularity between SCARPA and its closest rivals

Every comparison with SCARPA

16 comparisons

How has branded search demand for SCARPA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SCARPA worldwide rose from 22K to 24.2K.
  • Across the 12 months ending September 2026, SCARPA’s share of searches among climbing gear brands worldwide held steady at 0.29%.

How did search popularity change for climbing gear brands worldwide in September 2026?

3 changes

  1. DMM’s share of searches among climbing gear brands worldwide has lost ground for 3 months in a row, from 82.3% to 79.2% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  3. Estimated monthly branded searches for La Sportiva worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are SCARPA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SCARPA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hiking boots scarpa
  • scarpa climbing shoes

Do you work for SCARPA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SCARPA compete?

SCARPA is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Climbing gear brands6th of 70.29%Shown above
Hiking footwear brands10th of 100.74%Show ranking
Climbing shoes brands3rd of 41.6%Show ranking
Hiking boots7th of 82%Show ranking
Walking boot brands3rd of 410.7%Show ranking
Creator with pink hair and a pink jacket

Is SCARPA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free