Brandwave

Hiking boots:Which brands are most popular in search?

In August 2026, Merrell was the most searched among hiking boots worldwide, with an estimated 691K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell78.9%
  2. Salomon15.7%
  3. KEEN3.8%
  4. SCARPA1.4%
  5. Columbia0.1%
  6. La Sportiva0.07%

Follow hiking boots and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hiking boots worldwide, by month

Share of Search by month for Merrell, Salomon, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonKEENSCARPAColumbiaLa Sportiva
Oct 202583.6%11.8%3.2%1.3%0.06%0.07%
Nov 202585.6%10.3%2.8%1.1%0.11%0.07%
Dec 202583.7%11.9%3%1.3%0.08%0.08%
Jan 202681.6%13.7%3%1.5%0.09%0.09%
Feb 202682.1%12.7%3.6%1.5%0.07%0.09%
Mar 202682.9%12.5%3.2%1.2%0.08%0.08%
Apr 202682.9%12.1%3.6%1.2%0.09%0.07%
May 202681.7%13.3%3.8%1.1%0.08%0.07%
Jun 202681.9%13.5%3.4%1%0.07%0.06%
Jul 202679.2%15%4.3%1.4%0.1%0.07%
Aug 202678.9%15.7%3.8%1.4%0.1%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Merrell

    78.9%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Salomon

    15.7%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +0.7 points.

  3. 3.KEEN

    3.8%

    Held 3rd. 33.2K estimated branded searches, -11% vs prior month. Share -0.5 points.

  4. 4.SCARPA

    1.4%

    Held 4th. 12.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Columbia

    0.1%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.La Sportiva

    0.07%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hiking boots worldwide?

In August 2026, Merrell was the most searched among hiking boots worldwide, with an estimated 691K branded searches and 78.9% estimated Share of Search within this set. Salomon is in 2nd place, 63.3 percentage points behind at 15.7% Share of Search.

Global hiking boots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Merrell83.6% → 78.9%85.6%Nov 202578.9%Aug 20261st
Salomon11.8% → 15.7%15.7%Aug 202610.3%Nov 20252nd
KEEN3.2% → 3.8%4.3%Jul 20262.8%Nov 20253rd
SCARPA1.3% → 1.4%1.5%Jan 20261%Jun 20264th
Columbia0.06% → 0.1%0.11%Nov 20250.06%Oct 20256th → 5th
La Sportiva0.07%0.09%Jan 20260.06%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide decreased from 83.6% to 78.9%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking boots worldwide increased from 11.8% to 15.7%.
  • Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking boots worldwide increased from 3.2% to 3.8%.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide peaked at 85.6% in November 2025 and was lowest at 78.9% in August 2026.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking boots worldwide peaked at 15.7% in August 2026 and was lowest at 10.3% in November 2025.
  • Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking boots worldwide peaked at 4.3% in July 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Columbia rose from 6th to 5th among hiking boots worldwide.
  • Across the 11 months ending August 2026, La Sportiva fell from 5th to 6th among hiking boots worldwide.
  • Across the 11 months ending August 2026, SCARPA held steady: its estimated Share of Search among hiking boots worldwide moved less than 0.5 percentage points.

How did search popularity change for hiking boots worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hiking boots worldwide, from 15% to 15.7%.

  2. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

  3. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

  4. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free