Brandwave

How popular isMerrell in search?

In August 2026, there were an estimated 691K branded searches for Merrell worldwide which held steady over the last 11 months. Merrell holds 78.9% estimated Share of Search among hiking boots worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell78.9%
  2. Salomon15.7%
  3. KEEN3.8%
  4. SCARPA1.4%
  5. Columbia0.1%
  6. La Sportiva0.07%
Merrell website (opens in a new tab)

Follow Merrell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hiking boots compete with Merrell?

Merrell against hiking boots worldwide, by month

Share of Search by month for Merrell, Salomon, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonKEENSCARPAColumbiaLa Sportiva
Oct 202583.6%11.8%3.2%1.3%0.06%0.07%
Nov 202585.6%10.3%2.8%1.1%0.11%0.07%
Dec 202583.7%11.9%3%1.3%0.08%0.08%
Jan 202681.6%13.7%3%1.5%0.09%0.09%
Feb 202682.1%12.7%3.6%1.5%0.07%0.09%
Mar 202682.9%12.5%3.2%1.2%0.08%0.08%
Apr 202682.9%12.1%3.6%1.2%0.09%0.07%
May 202681.7%13.3%3.8%1.1%0.08%0.07%
Jun 202681.9%13.5%3.4%1%0.07%0.06%
Jul 202679.2%15%4.3%1.4%0.1%0.07%
Aug 202678.9%15.7%3.8%1.4%0.1%0.07%
Sep 2026——————

  1. 1.Merrell

    78.9%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Salomon

    15.7%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +0.7 points.

  3. 3.KEEN

    3.8%

    Held 3rd. 33.2K estimated branded searches, -11% vs prior month. Share -0.5 points.

  4. 4.SCARPA

    1.4%

    Held 4th. 12.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Columbia

    0.1%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.La Sportiva

    0.07%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Merrell and its closest rivals

How has branded search demand for Merrell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Merrell worldwide held steady, from 662K to 691K.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide decreased from 83.6% to 78.9%.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide peaked at 85.6% in November 2025 and was lowest at 78.9% in August 2026.

How did search popularity change for hiking boots worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hiking boots worldwide, from 15% to 15.7%.

  2. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

  3. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

  4. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

Where does Merrell compete?

Merrell is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water shoes1st of 656%Show ranking
Hiking footwear brands1st of 575.6%Show ranking
Hiking boots1st of 678.9%Shown above

How is Merrell measured?

Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hiking boots merrell
  • hiking shoes merrell
  • merrell
  • merrell com
  • merrell hiking boots
  • merrell moab

Do you work for Merrell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Merrell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free