Brandwave

Water shoes:Which brands are most popular in search?

In August 2026, Merrell was the most searched among water shoes worldwide, with an estimated 691K branded searches and 56% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell56%
  2. Speedo36.5%
  3. Cressi4%
  4. Body Glove2.7%
  5. Aqua Sphere0.8%
  6. ALEADER0.06%

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Share of SearchLeaderboard

Compare the water shoes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among water shoes worldwide, by month

Share of Search by month for Merrell, Speedo, Cressi, Body Glove. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSpeedoCressiBody GloveAqua SphereALEADER
Oct 202556.1%38.1%2.3%2.8%0.69%0.05%
Nov 202559.9%34.8%2.1%2.6%0.63%0.06%
Dec 202554.7%37.4%2.3%5%0.55%0.07%
Jan 202654.8%36.3%2.2%6%0.65%0.06%
Feb 202652.6%41.7%2.1%3.1%0.61%0.05%
Mar 202657.3%36.5%2.2%3.3%0.66%0.05%
Apr 202657.2%37.1%2.2%2.7%0.67%0.05%
May 202653.3%40.5%2.4%3%0.73%0.04%
Jun 202654.9%38.1%3.4%2.8%0.69%0.05%
Jul 202651.4%40.9%3.7%3%0.9%0.07%
Aug 202656%36.5%4%2.7%0.8%0.06%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Merrell

    56%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.Speedo

    36.5%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Cressi

    4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Body Glove

    2.7%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  5. 5.Aqua Sphere

    0.8%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.ALEADER

    0.06%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among water shoes worldwide?

In August 2026, Merrell was the most searched among water shoes worldwide, with an estimated 691K branded searches and 56% estimated Share of Search within this set. Speedo is in 2nd place, 19.5 percentage points behind at 36.5% Share of Search.

Global water shoes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Merrell56.1% → 56%59.9%Nov 202551.4%Jul 20261st
Speedo38.1% → 36.5%41.7%Feb 202634.8%Nov 20252nd
Cressi2.3% → 4%4%Aug 20262.1%Feb 20264th → 3rd
Body Glove2.8% → 2.7%6%Jan 20262.6%Nov 20253rd → 4th
Aqua Sphere0.69% → 0.8%0.9%Jul 20260.55%Dec 20255th
ALEADER0.05% → 0.06%0.07%Dec 20250.04%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide decreased from 38.1% to 36.5%.
  • Across the 11 months ending August 2026, Cressi’s estimated Share of Search among water shoes worldwide increased from 2.3% to 4%.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among water shoes worldwide peaked at 59.9% in November 2025 and was lowest at 51.4% in July 2026.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide peaked at 41.7% in February 2026 and was lowest at 34.8% in November 2025.
  • Across the 11 months ending August 2026, Cressi’s estimated Share of Search among water shoes worldwide peaked at 4% in August 2026 and was lowest at 2.1% in February 2026.
  • Across the 11 months ending August 2026, Body Glove’s estimated Share of Search among water shoes worldwide peaked at 6% in January 2026 and was lowest at 2.6% in November 2025.
  • Across the 11 months ending August 2026, Cressi rose from 4th to 3rd among water shoes worldwide.
  • Across the 11 months ending August 2026, Body Glove fell from 3rd to 4th among water shoes worldwide.
  • Across the 11 months ending August 2026, Merrell, Aqua Sphere and ALEADER held steady: their estimated Share of Search among water shoes worldwide each moved less than 0.5 percentage points.

How did search popularity change for water shoes worldwide in August 2026?

  1. In August 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 51.4% to 56%.

  2. In August 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40.9% to 36.5%.

  3. Cressi’s estimated Share of Search among water shoes worldwide has gained ground for 3 months in a row, from 2.4% to 4% in August 2026.

  4. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for ALEADER worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

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