Brandwave

How popular isSpeedo in search?

In August 2026, there were an estimated 450K branded searches for Speedo worldwide which held steady over the last 11 months. Speedo holds 36.5% estimated Share of Search among water shoes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell56%
  2. Speedo36.5%
  3. Cressi4%
  4. Body Glove2.7%
  5. Aqua Sphere0.8%
  6. ALEADER0.06%
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Which water shoes compete with Speedo?

Speedo against water shoes worldwide, by month

Share of Search by month for Merrell, Speedo, Cressi, Body Glove. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSpeedoCressiBody GloveAqua SphereALEADER
Oct 202556.1%38.1%2.3%2.8%0.69%0.05%
Nov 202559.9%34.8%2.1%2.6%0.63%0.06%
Dec 202554.7%37.4%2.3%5%0.55%0.07%
Jan 202654.8%36.3%2.2%6%0.65%0.06%
Feb 202652.6%41.7%2.1%3.1%0.61%0.05%
Mar 202657.3%36.5%2.2%3.3%0.66%0.05%
Apr 202657.2%37.1%2.2%2.7%0.67%0.05%
May 202653.3%40.5%2.4%3%0.73%0.04%
Jun 202654.9%38.1%3.4%2.8%0.69%0.05%
Jul 202651.4%40.9%3.7%3%0.9%0.07%
Aug 202656%36.5%4%2.7%0.8%0.06%
Sep 2026——————

  1. 1.Merrell

    56%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.Speedo

    36.5%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Cressi

    4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Body Glove

    2.7%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  5. 5.Aqua Sphere

    0.8%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.ALEADER

    0.06%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Speedo and its closest rivals

How has branded search demand for Speedo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Speedo worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide decreased from 38.1% to 36.5%.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide peaked at 41.7% in February 2026 and was lowest at 34.8% in November 2025.

How did search popularity change for water shoes worldwide in August 2026?

  1. In August 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 51.4% to 56%.

  2. In August 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40.9% to 36.5%.

  3. Cressi’s estimated Share of Search among water shoes worldwide has gained ground for 3 months in a row, from 2.4% to 4% in August 2026.

  4. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for ALEADER worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

Where does Speedo compete?

Speedo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swim cap brands2nd of 62.2%Show ranking
Swimming goggles2nd of 62.2%Show ranking
Water shoes2nd of 636.5%Shown above
Swimwear brands1st of 582.4%Show ranking
Swim fins1st of 692.4%Show ranking

How is Speedo measured?

Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • speedo

Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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