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Swim fins:Which brands are most popular in search?

In August 2026, Speedo was the most searched among swim fins worldwide, with an estimated 450K branded searches and 92.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Speedo92.4%
  2. Zoggs3.7%
  3. Aqua Sphere2%
  4. TYR1.2%
  5. Finis0.39%
  6. Arena0.27%

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Share of SearchLeaderboard

Compare the swim fins shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among swim fins worldwide, by month

Share of Search by month for Speedo, Zoggs, Aqua Sphere. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoZoggsAqua SphereTYRFinisArena
Oct 202592.9%3.7%1.7%0.99%0.33%0.33%
Nov 202592.7%3.7%1.7%1.2%0.33%0.39%
Dec 202594%3.1%1.4%1%0.27%0.27%
Jan 202692.7%3.7%1.7%1.2%0.33%0.33%
Feb 202693.9%3.1%1.4%1%0.27%0.33%
Mar 202693.1%3.1%1.7%1.5%0.33%0.33%
Apr 202693.7%3.1%1.7%1%0.27%0.27%
May 202693.7%3.1%1.7%0.99%0.27%0.27%
Jun 202693.6%3.1%1.7%0.99%0.32%0.27%
Jul 202693.2%3.1%2.1%0.98%0.41%0.27%
Aug 202692.4%3.7%2%1.2%0.39%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Speedo

    92.4%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Zoggs

    3.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Aqua Sphere

    2%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.TYR

    1.2%

    Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Finis

    0.39%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Arena

    0.27%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among swim fins worldwide?

In August 2026, Speedo was the most searched among swim fins worldwide, with an estimated 450K branded searches and 92.4% estimated Share of Search within this set. Zoggs is in 2nd place, 88.7 percentage points behind at 3.7% Share of Search.

Global swim fins, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Speedo92.9% → 92.4%94%Dec 202592.4%Aug 20261st
Zoggs3.7%3.7%Oct 20253.1%Mar 20262nd
Aqua Sphere1.7% → 2%2.1%Jul 20261.4%Feb 20263rd
TYR0.99% → 1.2%1.5%Mar 20260.98%Jul 20264th
Finis0.33% → 0.39%0.41%Jul 20260.27%Apr 20266th → 5th
Arena0.33% → 0.27%0.39%Nov 20250.27%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide decreased from 92.9% to 92.4%.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide peaked at 94% in December 2025 and was lowest at 92.4% in August 2026.
  • Across the 11 months ending August 2026, Finis rose from 6th to 5th among swim fins worldwide.
  • Across the 11 months ending August 2026, Arena fell from 5th to 6th among swim fins worldwide.
  • Across the 11 months ending August 2026, Zoggs, Aqua Sphere and TYR held steady: their estimated Share of Search among swim fins worldwide each moved less than 0.5 percentage points.

How did search popularity change for swim fins worldwide in August 2026?

  1. In August 2026, Zoggs gained estimated Share of Search among swim fins worldwide, from 3.1% to 3.7%.

  2. In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%.

  3. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  5. Estimated monthly branded searches for Finis worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

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