Arena vs Finis:Which is more popular by branded search?
In August 2026, Finis had more branded searches than Arena among swim fins worldwide. Finis was estimated to have 1.9K branded searches compared to Arena’s 1.3K, and held a 0.39% Share of Search versus Arena’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arena or Finis?
Compare the swim fins shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finis, Arena. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Zoggs | Aqua Sphere | TYR | Finis | Arena |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.9% | 3.7% | 1.7% | 0.99% | 0.33% | 0.33% |
| Nov 2025 | 92.7% | 3.7% | 1.7% | 1.2% | 0.33% | 0.39% |
| Dec 2025 | 94% | 3.1% | 1.4% | 1% | 0.27% | 0.27% |
| Jan 2026 | 92.7% | 3.7% | 1.7% | 1.2% | 0.33% | 0.33% |
| Feb 2026 | 93.9% | 3.1% | 1.4% | 1% | 0.27% | 0.33% |
| Mar 2026 | 93.1% | 3.1% | 1.7% | 1.5% | 0.33% | 0.33% |
| Apr 2026 | 93.7% | 3.1% | 1.7% | 1% | 0.27% | 0.27% |
| May 2026 | 93.7% | 3.1% | 1.7% | 0.99% | 0.27% | 0.27% |
| Jun 2026 | 93.6% | 3.1% | 1.7% | 0.99% | 0.32% | 0.27% |
| Jul 2026 | 93.2% | 3.1% | 2.1% | 0.98% | 0.41% | 0.27% |
| Aug 2026 | 92.4% | 3.7% | 2% | 1.2% | 0.39% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Arena and Finis comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Finis took it in June 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swim fins worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Finis’ estimated Share of Search among swim fins worldwide moved from 0.33% to 0.39%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for swim fins worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Arena’s and Finis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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