Brandwave

How popular isSpeedo in search?

In August 2026, there were an estimated 450K branded searches for Speedo worldwide which held steady over the last 11 months. Speedo holds 92.4% estimated Share of Search among swim fins worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Speedo92.4%
  2. Zoggs3.7%
  3. Aqua Sphere2%
  4. TYR1.2%
  5. Finis0.39%
  6. Arena0.27%
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Which swim fins compete with Speedo?

Speedo against swim fins worldwide, by month

Share of Search by month for Speedo, Zoggs, Aqua Sphere. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoZoggsAqua SphereTYRFinisArena
Oct 202592.9%3.7%1.7%0.99%0.33%0.33%
Nov 202592.7%3.7%1.7%1.2%0.33%0.39%
Dec 202594%3.1%1.4%1%0.27%0.27%
Jan 202692.7%3.7%1.7%1.2%0.33%0.33%
Feb 202693.9%3.1%1.4%1%0.27%0.33%
Mar 202693.1%3.1%1.7%1.5%0.33%0.33%
Apr 202693.7%3.1%1.7%1%0.27%0.27%
May 202693.7%3.1%1.7%0.99%0.27%0.27%
Jun 202693.6%3.1%1.7%0.99%0.32%0.27%
Jul 202693.2%3.1%2.1%0.98%0.41%0.27%
Aug 202692.4%3.7%2%1.2%0.39%0.27%
Sep 2026——————

  1. 1.Speedo

    92.4%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Zoggs

    3.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Aqua Sphere

    2%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.TYR

    1.2%

    Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Finis

    0.39%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Arena

    0.27%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Speedo and its closest rivals

How has branded search demand for Speedo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Speedo worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide decreased from 92.9% to 92.4%.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide peaked at 94% in December 2025 and was lowest at 92.4% in August 2026.

How did search popularity change for swim fins worldwide in August 2026?

  1. In August 2026, Zoggs gained estimated Share of Search among swim fins worldwide, from 3.1% to 3.7%.

  2. In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%.

  3. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  5. Estimated monthly branded searches for Finis worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Speedo compete?

Speedo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swim cap brands2nd of 62.2%Show ranking
Swimming goggles2nd of 62.2%Show ranking
Water shoes2nd of 636.5%Show ranking
Swimwear brands1st of 582.4%Show ranking
Swim fins1st of 692.4%Shown above

How is Speedo measured?

Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • speedo

Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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