How popular isSeafolly in search?
In August 2026, there were an estimated 74K branded searches for Seafolly worldwide which is down 18.2% over the last 11 months. Seafolly holds 13.5% estimated Share of Search among swimwear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which swimwear brands compete with Seafolly?
Share of Search by month for Speedo, Seafolly, Zoggs. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Zoggs | Sunseeker | Arena |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 16.1% | 3.2% | 0.42% | 0.28% |
| Nov 2025 | 77.4% | 18.9% | 3.1% | 0.23% | 0.33% |
| Dec 2025 | 78% | 19.1% | 2.6% | 0.2% | 0.23% |
| Jan 2026 | 77.5% | 18.9% | 3.1% | 0.23% | 0.28% |
| Feb 2026 | 85.2% | 11.5% | 2.8% | 0.23% | 0.3% |
| Mar 2026 | 84.9% | 11.4% | 2.8% | 0.64% | 0.3% |
| Apr 2026 | 84.6% | 11.4% | 2.8% | 1% | 0.24% |
| May 2026 | 84.8% | 11.4% | 2.8% | 0.79% | 0.25% |
| Jun 2026 | 82.6% | 13.6% | 2.7% | 0.81% | 0.24% |
| Jul 2026 | 82.8% | 13.6% | 2.7% | 0.64% | 0.24% |
| Aug 2026 | 82.4% | 13.5% | 3.3% | 0.51% | 0.24% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.4% | 450K | -18.2% | -0.4 points | |
| 2, held 2nd | 13.5% | 74K | -18.2% | -0.1 points | |
| 3, held 3rd | 3.3% | 18.1K | 0% | +0.6 points | |
| 4, held 4th | 0.51% | 2.8K | -34% | -0.1 points | |
| 5, held 5th | 0.24% | 1.3K | -18.8% | 0 points |
1.
Speedo82.4%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
2.
Seafolly13.5%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3.
Zoggs3.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
0.51%
Held 4th. 2.8K estimated branded searches, -34% vs prior month. Share -0.1 points.
5.
Arena0.24%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Seafolly and its closest rivals
How has branded search demand for Seafolly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Seafolly worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide decreased from 16.1% to 13.5%.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide peaked at 19.1% in December 2025 and was lowest at 11.4% in April 2026.
How did search popularity change for swimwear brands worldwide in August 2026?
4 changes
In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.
Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How is Seafolly measured?
Brandwave collects information about searches that people make online using Seafolly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- seafolly
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Is Seafolly your brand?
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