Swimwear brands:Which brands are most popular in search?
In August 2026, Speedo was the most searched among swimwear brands worldwide, with an estimated 450K branded searches and 82.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the swimwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedo, Seafolly, Zoggs. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Seafolly | Zoggs | Sunseeker | Arena |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 16.1% | 3.2% | 0.42% | 0.28% |
| Nov 2025 | 77.4% | 18.9% | 3.1% | 0.23% | 0.33% |
| Dec 2025 | 78% | 19.1% | 2.6% | 0.2% | 0.23% |
| Jan 2026 | 77.5% | 18.9% | 3.1% | 0.23% | 0.28% |
| Feb 2026 | 85.2% | 11.5% | 2.8% | 0.23% | 0.3% |
| Mar 2026 | 84.9% | 11.4% | 2.8% | 0.64% | 0.3% |
| Apr 2026 | 84.6% | 11.4% | 2.8% | 1% | 0.24% |
| May 2026 | 84.8% | 11.4% | 2.8% | 0.79% | 0.25% |
| Jun 2026 | 82.6% | 13.6% | 2.7% | 0.81% | 0.24% |
| Jul 2026 | 82.8% | 13.6% | 2.7% | 0.64% | 0.24% |
| Aug 2026 | 82.4% | 13.5% | 3.3% | 0.51% | 0.24% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.4% | 450K | -18.2% | -0.4 points | |
| 2, held 2nd | 13.5% | 74K | -18.2% | -0.1 points | |
| 3, held 3rd | 3.3% | 18.1K | 0% | +0.6 points | |
| 4, held 4th | 0.51% | 2.8K | -34% | -0.1 points | |
| 5, held 5th | 0.24% | 1.3K | -18.8% | 0 points |
1.
Speedo82.4%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
2.
Seafolly13.5%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3.
Zoggs3.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
0.51%
Held 4th. 2.8K estimated branded searches, -34% vs prior month. Share -0.1 points.
5.
Arena0.24%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among swimwear brands worldwide?
5 brands
In August 2026, Speedo was the most searched among swimwear brands worldwide, with an estimated 450K branded searches and 82.4% estimated Share of Search within this set. Seafolly is in 2nd place, 68.8 percentage points behind at 13.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Speedo | 80% → 82.4% | 85.2%Feb 2026 | 77.4%Nov 2025 | 1st |
| Seafolly | 16.1% → 13.5% | 19.1%Dec 2025 | 11.4%Apr 2026 | 2nd |
| Zoggs | 3.2% → 3.3% | 3.3%Aug 2026 | 2.6%Dec 2025 | 3rd |
 Sunseeker | 0.42% → 0.51% | 1%Apr 2026 | 0.2%Dec 2025 | 4th |
| Arena | 0.28% → 0.24% | 0.33%Nov 2025 | 0.23%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide increased from 80% to 82.4%.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide decreased from 16.1% to 13.5%.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide peaked at 85.2% in February 2026 and was lowest at 77.4% in November 2025.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands worldwide peaked at 19.1% in December 2025 and was lowest at 11.4% in April 2026.
- Across the 11 months ending August 2026, Zoggs, Sunseeker and Arena held steady: their estimated Share of Search among swimwear brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for swimwear brands worldwide in August 2026?
4 changes
In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.
Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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