Brandwave

How popular isZoggs in search?

In August 2026, there were an estimated 18.1K branded searches for Zoggs worldwide which held steady over the last 11 months. Zoggs holds 3.3% estimated Share of Search among swimwear brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Speedo82.4%
  2. Seafolly13.5%
  3. Zoggs3.3%
  4. Sunseeker0.51%
  5. Arena0.24%
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Which swimwear brands compete with Zoggs?

Zoggs against swimwear brands worldwide, by month

Share of Search by month for Speedo, Seafolly, Zoggs. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoSeafollyZoggsSunseekerArena
Oct 202580%16.1%3.2%0.42%0.28%
Nov 202577.4%18.9%3.1%0.23%0.33%
Dec 202578%19.1%2.6%0.2%0.23%
Jan 202677.5%18.9%3.1%0.23%0.28%
Feb 202685.2%11.5%2.8%0.23%0.3%
Mar 202684.9%11.4%2.8%0.64%0.3%
Apr 202684.6%11.4%2.8%1%0.24%
May 202684.8%11.4%2.8%0.79%0.25%
Jun 202682.6%13.6%2.7%0.81%0.24%
Jul 202682.8%13.6%2.7%0.64%0.24%
Aug 202682.4%13.5%3.3%0.51%0.24%
Sep 2026—————

  1. 1.Speedo

    82.4%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.Seafolly

    13.5%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Zoggs

    3.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Sunseeker

    0.51%

    Held 4th. 2.8K estimated branded searches, -34% vs prior month. Share -0.1 points.

  5. 5.Arena

    0.24%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Zoggs and its closest rivals

How has branded search demand for Zoggs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zoggs worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands worldwide held steady, from 3.2% to 3.3%.

How did search popularity change for swimwear brands worldwide in August 2026?

  1. In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%.

  2. Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.

  3. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Zoggs compete?

Zoggs is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swim cap brands3rd of 60.09%Show ranking
Swimming goggles3rd of 60.09%Show ranking
Swimwear brands3rd of 53.3%Shown above
Swim fins2nd of 63.7%Show ranking

How is Zoggs measured?

Brandwave collects information about searches that people make online using Zoggs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zoggs

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How the Brand Demand Index is measured

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