Brandwave

Swim cap brands:Which brands are most popular in search?

In August 2026, Nike was the most searched among swim cap brands worldwide, with an estimated 20.4M branded searches and 97.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike97.7%
  2. Speedo2.2%
  3. Zoggs0.09%
  4. Aqua Sphere0.05%
  5. TYR0.03%
  6. Arena<0.01%

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Share of SearchLeaderboard

Compare the swim cap brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among swim cap brands worldwide, by month

Share of Search by month for Nike, Speedo. The figures are in the table below the chart.

View monthly share of search table
MonthNikeSpeedoZoggsAqua SphereTYRArena
Oct 202597.7%2.2%0.09%0.04%0.02%<0.01%
Nov 202598.4%1.5%0.06%0.03%0.02%<0.01%
Dec 202598.1%1.8%0.06%0.03%0.02%<0.01%
Jan 202698.1%1.8%0.07%0.03%0.02%<0.01%
Feb 202697.7%2.2%0.07%0.03%0.02%<0.01%
Mar 202698.1%1.8%0.06%0.03%0.03%<0.01%
Apr 202697.7%2.2%0.07%0.04%0.02%<0.01%
May 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jun 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jul 202697.2%2.6%0.09%0.06%0.03%<0.01%
Aug 202697.7%2.2%0.09%0.05%0.03%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nike

    97.7%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Speedo

    2.2%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Zoggs

    0.09%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aqua Sphere

    0.05%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.TYR

    0.03%

    Held 5th. 5.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arena

    <0.01%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among swim cap brands worldwide?

In August 2026, Nike was the most searched among swim cap brands worldwide, with an estimated 20.4M branded searches and 97.7% estimated Share of Search within this set. Speedo is in 2nd place, 95.5 percentage points behind at 2.2% Share of Search.

Global swim cap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike97.7%98.4%Nov 202597.2%Jul 20261st
Speedo2.2%2.6%May 20261.5%Nov 20252nd
Zoggs0.09%0.09%Oct 20250.06%Mar 20263rd
Aqua Sphere0.04% → 0.05%0.06%Jul 20260.03%Dec 20254th
TYR0.02% → 0.03%0.03%Mar 20260.02%Nov 20255th
Arena<0.01%<0.01%Feb 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among swim cap brands worldwide peaked at 98.4% in November 2025 and was lowest at 97.2% in July 2026.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim cap brands worldwide peaked at 2.6% in May 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Nike, Speedo, Zoggs, Aqua Sphere, TYR and Arena held steady: their estimated Share of Search among swim cap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for swim cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  2. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  3. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How the Brand Demand Index is measured

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