Brandwave

How popular isZoggs in search?

In August 2026, there were an estimated 18.1K branded searches for Zoggs worldwide which held steady over the last 11 months. Zoggs holds 0.09% estimated Share of Search among swimming goggles worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike97.7%
  2. Speedo2.2%
  3. Zoggs0.09%
  4. Aqua Sphere0.05%
  5. TYR0.03%
  6. Arena<0.01%
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Which swimming goggles compete with Zoggs?

Zoggs against swimming goggles worldwide, by month

Share of Search by month for Nike, Speedo, Zoggs. The figures are in the table below the chart.

View monthly share of search table
MonthNikeSpeedoZoggsAqua SphereTYRArena
Oct 202597.7%2.2%0.09%0.04%0.02%<0.01%
Nov 202598.4%1.5%0.06%0.03%0.02%<0.01%
Dec 202598.1%1.8%0.06%0.03%0.02%<0.01%
Jan 202698.1%1.8%0.07%0.03%0.02%<0.01%
Feb 202697.7%2.2%0.07%0.03%0.02%<0.01%
Mar 202698.1%1.8%0.06%0.03%0.03%<0.01%
Apr 202697.7%2.2%0.07%0.04%0.02%<0.01%
May 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jun 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jul 202697.2%2.6%0.09%0.06%0.03%<0.01%
Aug 202697.7%2.2%0.09%0.05%0.03%<0.01%
Sep 2026——————

  1. 1.Nike

    97.7%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Speedo

    2.2%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Zoggs

    0.09%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aqua Sphere

    0.05%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.TYR

    0.03%

    Held 5th. 5.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arena

    <0.01%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Zoggs and its closest rivals

How has branded search demand for Zoggs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zoggs worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimming goggles worldwide held steady at 0.09%.

How did search popularity change for swimming goggles worldwide in August 2026?

  1. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  2. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  3. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Zoggs compete?

Zoggs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swimming goggles3rd of 60.09%Shown above
Swimwear brands3rd of 53.3%Show ranking
Swim fins2nd of 63.7%Show ranking

How is Zoggs measured?

Brandwave collects information about searches that people make online using Zoggs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zoggs

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How the Brand Demand Index is measured

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