How popular isZoggs in search?
In August 2026, there were an estimated 18.1K branded searches for Zoggs worldwide which held steady over the last 11 months. Zoggs holds 3.7% estimated Share of Search among swim fins worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Speedo92.4%
Zoggs3.7%- Aqua Sphere2%
- TYR1.2%
- Finis0.39%
Arena0.27%
Follow Zoggs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which swim fins compete with Zoggs?
Share of Search by month for Speedo, Zoggs, Aqua Sphere. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedo | Zoggs | Aqua Sphere | TYR | Finis | Arena |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.9% | 3.7% | 1.7% | 0.99% | 0.33% | 0.33% |
| Nov 2025 | 92.7% | 3.7% | 1.7% | 1.2% | 0.33% | 0.39% |
| Dec 2025 | 94% | 3.1% | 1.4% | 1% | 0.27% | 0.27% |
| Jan 2026 | 92.7% | 3.7% | 1.7% | 1.2% | 0.33% | 0.33% |
| Feb 2026 | 93.9% | 3.1% | 1.4% | 1% | 0.27% | 0.33% |
| Mar 2026 | 93.1% | 3.1% | 1.7% | 1.5% | 0.33% | 0.33% |
| Apr 2026 | 93.7% | 3.1% | 1.7% | 1% | 0.27% | 0.27% |
| May 2026 | 93.7% | 3.1% | 1.7% | 0.99% | 0.27% | 0.27% |
| Jun 2026 | 93.6% | 3.1% | 1.7% | 0.99% | 0.32% | 0.27% |
| Jul 2026 | 93.2% | 3.1% | 2.1% | 0.98% | 0.41% | 0.27% |
| Aug 2026 | 92.4% | 3.7% | 2% | 1.2% | 0.39% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.4% | 450K | -18.2% | -0.8 points | |
| 2, held 2nd | 3.7% | 18.1K | 0% | +0.6 points | |
| 3, held 3rd | 2% | 9.9K | -18.2% | 0 points | |
| 4, held 4th | 1.2% | 5.8K | 0% | +0.2 points | |
| 5, held 5th | 0.39% | 1.9K | -20.8% | 0 points | |
| 6, held 6th | 0.27% | 1.3K | -18.8% | 0 points |
1.
Speedo92.4%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
2.
Zoggs3.7%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
2%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.TYR
1.2%
Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Finis
0.39%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
6.
Arena0.27%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Zoggs and its closest rivals
How has branded search demand for Zoggs changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zoggs worldwide held steady at 18.1K.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swim fins worldwide held steady at 3.7%.
How did search popularity change for swim fins worldwide in August 2026?
6 changes
In August 2026, Zoggs gained estimated Share of Search among swim fins worldwide, from 3.1% to 3.7%.
In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%.
Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.
Estimated monthly branded searches for Finis worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Where does Zoggs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Swimming goggles | 3rd of 6 | 0.09% | Show ranking |
| Swimwear brands | 3rd of 5 | 3.3% | Show ranking |
| Swim fins | 2nd of 6 | 3.7% | Shown above |
How is Zoggs measured?
Brandwave collects information about searches that people make online using Zoggs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zoggs
Do you work for Zoggs? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zoggs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.