Brandwave

How popular isSpeedo in search?

In August 2026, there were an estimated 450K branded searches for Speedo worldwide which held steady over the last 11 months. Speedo holds 82.4% estimated Share of Search among swimwear brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Speedo82.4%
  2. Seafolly13.5%
  3. Zoggs3.3%
  4. Sunseeker0.51%
  5. Arena0.24%
Speedo website (opens in a new tab)

Follow Speedo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which swimwear brands compete with Speedo?

Speedo against swimwear brands worldwide, by month

Share of Search by month for Speedo, Seafolly, Zoggs. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoSeafollyZoggsSunseekerArena
Oct 202580%16.1%3.2%0.42%0.28%
Nov 202577.4%18.9%3.1%0.23%0.33%
Dec 202578%19.1%2.6%0.2%0.23%
Jan 202677.5%18.9%3.1%0.23%0.28%
Feb 202685.2%11.5%2.8%0.23%0.3%
Mar 202684.9%11.4%2.8%0.64%0.3%
Apr 202684.6%11.4%2.8%1%0.24%
May 202684.8%11.4%2.8%0.79%0.25%
Jun 202682.6%13.6%2.7%0.81%0.24%
Jul 202682.8%13.6%2.7%0.64%0.24%
Aug 202682.4%13.5%3.3%0.51%0.24%
Sep 2026—————

  1. 1.Speedo

    82.4%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  2. 2.Seafolly

    13.5%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Zoggs

    3.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Sunseeker

    0.51%

    Held 4th. 2.8K estimated branded searches, -34% vs prior month. Share -0.1 points.

  5. 5.Arena

    0.24%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Speedo and its closest rivals

How has branded search demand for Speedo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Speedo worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide increased from 80% to 82.4%.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide peaked at 85.2% in February 2026 and was lowest at 77.4% in November 2025.

How did search popularity change for swimwear brands worldwide in August 2026?

  1. In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%.

  2. Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026.

  3. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Speedo compete?

Speedo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swim cap brands2nd of 62.2%Show ranking
Swimming goggles2nd of 62.2%Show ranking
Water shoes2nd of 636.5%Show ranking
Swimwear brands1st of 582.4%Shown above
Swim fins1st of 692.4%Show ranking

How is Speedo measured?

Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • speedo

Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Speedo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free