Brandwave

How popular isSpeedo in search?

In August 2026, there were an estimated 450K branded searches for Speedo worldwide which held steady over the last 11 months. Speedo holds 2.2% estimated Share of Search among swimming goggles worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike97.7%
  2. Speedo2.2%
  3. Zoggs0.09%
  4. Aqua Sphere0.05%
  5. TYR0.03%
  6. Arena<0.01%
Speedo website (opens in a new tab)

Follow Speedo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which swimming goggles compete with Speedo?

Speedo against swimming goggles worldwide, by month

Share of Search by month for Nike, Speedo. The figures are in the table below the chart.

View monthly share of search table
MonthNikeSpeedoZoggsAqua SphereTYRArena
Oct 202597.7%2.2%0.09%0.04%0.02%<0.01%
Nov 202598.4%1.5%0.06%0.03%0.02%<0.01%
Dec 202598.1%1.8%0.06%0.03%0.02%<0.01%
Jan 202698.1%1.8%0.07%0.03%0.02%<0.01%
Feb 202697.7%2.2%0.07%0.03%0.02%<0.01%
Mar 202698.1%1.8%0.06%0.03%0.03%<0.01%
Apr 202697.7%2.2%0.07%0.04%0.02%<0.01%
May 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jun 202697.2%2.6%0.09%0.05%0.03%<0.01%
Jul 202697.2%2.6%0.09%0.06%0.03%<0.01%
Aug 202697.7%2.2%0.09%0.05%0.03%<0.01%
Sep 2026——————

  1. 1.Nike

    97.7%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Speedo

    2.2%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Zoggs

    0.09%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aqua Sphere

    0.05%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.TYR

    0.03%

    Held 5th. 5.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arena

    <0.01%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Speedo and its closest rivals

How has branded search demand for Speedo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Speedo worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimming goggles worldwide peaked at 2.6% in May 2026 and was lowest at 1.5% in November 2025.

How did search popularity change for swimming goggles worldwide in August 2026?

  1. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  2. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  3. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Speedo compete?

Speedo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swimming goggles2nd of 62.2%Shown above
Swimwear brands1st of 582.4%Show ranking
Swim fins1st of 692.4%Show ranking

How is Speedo measured?

Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • speedo

Do you work for Speedo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Speedo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free