Left On Friday vs Zoggs:Which is more popular?
In September 2026, Left On Friday and Zoggs were level in searches among swimwear brands worldwide, with an estimated 33.1K versus 30.2K branded searches, at 3.3% and 3% of the total. When we asked ChatGPT and Google AI Overviews about swimwear brands, Left On Friday appeared in three of the five answers and Zoggs in none.
Who do people search for more?
Left On Friday, about 10% more searches than Zoggs
Who does AI mention more?
Left On Friday, mentioned in 3 of 5 answers, Zoggs in 0
Who does AI recommend more?
Left On Friday, the only one of the two named
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Left On Friday was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoggs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Summersalt1st
- Monday Swimwear2nd
Cupshe3rd
Seafolly4th- Left On Friday5th
- Eres6th
Speedo7th
Arena–
Zoggs–
Sunseeker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cupshe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Summersalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monday Swimwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Left On Friday3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speedo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seafolly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eres2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunseeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy?”
Asked ChatGPT
“What are the best swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand for the beach?”
Searched Google, AI Overview
“swimwear brands”
Searched Google, AI Overview
“swimwear for women”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Left On Friday or Zoggs more popular in search?
This chart shows how often people search Google for Left On Friday and Zoggs by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Left On Friday, Zoggs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Cupshe | Monday Swimwear | Seafolly | Arena | Summersalt | Left On Friday | Zoggs | Sunseeker | Eres |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.2% | 5.5% | 9.6% | 7.1% | 6.7% | 2% | 3.2% | 0.73% | 0.73% |
| Nov 2025 | 41.8% | 20.1% | 7.4% | 10.3% | 6.7% | 6.1% | 3.3% | 3.1% | 0.66% | 0.54% |
| Dec 2025 | 43.4% | 20.9% | 6.3% | 11.2% | 5.7% | 5.1% | 3.4% | 2.7% | 0.69% | 0.69% |
| Jan 2026 | 32% | 33.6% | 8.2% | 8.4% | 4.8% | 5.5% | 3.7% | 2.4% | 0.6% | 0.74% |
| Feb 2026 | 33.4% | 35% | 8.6% | 5.3% | 4.8% | 5.8% | 3.9% | 2% | 0.42% | 0.77% |
| Mar 2026 | 29.9% | 38.5% | 9.4% | 5.1% | 4.7% | 5.2% | 4.2% | 1.8% | 0.38% | 0.85% |
| Apr 2026 | 30.5% | 39.2% | 9.6% | 5% | 4.4% | 5.3% | 3.5% | 1.7% | 0.38% | 0.58% |
| May 2026 | 27.7% | 44.3% | 8.9% | 4.9% | 3.7% | 4% | 4% | 1.5% | 0.54% | 0.54% |
| Jun 2026 | 27.6% | 43.1% | 8.7% | 5.6% | 3.6% | 3.9% | 4.7% | 1.5% | 0.64% | 0.64% |
| Jul 2026 | 29.8% | 38.3% | 9.3% | 6.1% | 4.1% | 4.2% | 5.1% | 1.7% | 0.56% | 0.84% |
| Aug 2026 | 36.4% | 25.5% | 9.4% | 7.5% | 5.6% | 5.1% | 6.3% | 2.7% | 0.69% | 0.84% |
| Sep 2026 | 42.2% | 19.8% | 8.9% | 8.8% | 7.8% | 4.9% | 3.3% | 3% | 0.8% | 0.53% |
How has the Left On Friday and Zoggs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Left On Friday took it in November 2025.
- Across the 12 months ending September 2026, Left On Friday’s share of searches among swimwear brands worldwide moved from 2% to 3.3%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Zoggs’ share of searches among swimwear brands worldwide moved from 3.2% to 3%, and its estimated monthly branded searches moved from 35.8K to 30.2K.
How did search popularity change for swimwear brands worldwide in September 2026?
3 changes
In September 2026, Arena overtook Left On Friday to rank 5th among swimwear brands worldwide, with 7.8% of the searches.
In September 2026, Left On Friday lost share of searches among swimwear brands worldwide, from 6.3% to 3.3%.
Zoggs’ share of searches among swimwear brands worldwide has gained ground for 3 months in a row, from 1.5% to 3% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Left On Friday’s and Zoggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Left On Friday
1 branded search term
- left on friday
Zoggs
4 branded search terms
- zoggs
- zoggs goggles
- zoggs swim vest
- zoggs swimwear
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