Cupshe vs Summersalt:Which is more popular?
In September 2026, Cupshe had more branded searches than Summersalt among swimwear brands worldwide. Cupshe had about 201,000 branded searches, while Summersalt had 49,500. Cupshe made up 19.8% of all swimwear brand searches we track, and Summersalt accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Cupshe and Summersalt each appeared in four of the five answers. Summersalt was mentioned before Cupshe in every answer.
Who do people search for more?
Cupshe, about 4 searches for every 1 for Summersalt
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Summersalt, named ahead of Cupshe in every answer
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cupshe was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Summersalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Summersalt was listed before Cupshe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Summersalt1st
- Monday Swimwear2nd
- Cupshe3rd
Seafolly4th- Left On Friday5th
- Eres6th
Speedo7th
Arena–
Zoggs–
Sunseeker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cupshe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Summersalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monday Swimwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Left On Friday3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speedo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seafolly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eres2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunseeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy?”
Asked ChatGPT
“What are the best swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand for the beach?”
Searched Google, AI Overview
“swimwear brands”
Searched Google, AI Overview
“swimwear for women”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cupshe or Summersalt more popular in search?
This chart shows how often people search Google for Cupshe and Summersalt by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cupshe, Summersalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Cupshe | Monday Swimwear | Seafolly | Arena | Summersalt | Left On Friday | Zoggs | Sunseeker | Eres |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.2% | 5.5% | 9.6% | 7.1% | 6.7% | 2% | 3.2% | 0.73% | 0.73% |
| Nov 2025 | 41.8% | 20.1% | 7.4% | 10.3% | 6.7% | 6.1% | 3.3% | 3.1% | 0.66% | 0.54% |
| Dec 2025 | 43.4% | 20.9% | 6.3% | 11.2% | 5.7% | 5.1% | 3.4% | 2.7% | 0.69% | 0.69% |
| Jan 2026 | 32% | 33.6% | 8.2% | 8.4% | 4.8% | 5.5% | 3.7% | 2.4% | 0.6% | 0.74% |
| Feb 2026 | 33.4% | 35% | 8.6% | 5.3% | 4.8% | 5.8% | 3.9% | 2% | 0.42% | 0.77% |
| Mar 2026 | 29.9% | 38.5% | 9.4% | 5.1% | 4.7% | 5.2% | 4.2% | 1.8% | 0.38% | 0.85% |
| Apr 2026 | 30.5% | 39.2% | 9.6% | 5% | 4.4% | 5.3% | 3.5% | 1.7% | 0.38% | 0.58% |
| May 2026 | 27.7% | 44.3% | 8.9% | 4.9% | 3.7% | 4% | 4% | 1.5% | 0.54% | 0.54% |
| Jun 2026 | 27.6% | 43.1% | 8.7% | 5.6% | 3.6% | 3.9% | 4.7% | 1.5% | 0.64% | 0.64% |
| Jul 2026 | 29.8% | 38.3% | 9.3% | 6.1% | 4.1% | 4.2% | 5.1% | 1.7% | 0.56% | 0.84% |
| Aug 2026 | 36.4% | 25.5% | 9.4% | 7.5% | 5.6% | 5.1% | 6.3% | 2.7% | 0.69% | 0.84% |
| Sep 2026 | 42.2% | 19.8% | 8.9% | 8.8% | 7.8% | 4.9% | 3.3% | 3% | 0.8% | 0.53% |
How has the Cupshe and Summersalt comparison changed over the last 12 months?
3 findings
- Cupshe was ahead of Summersalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cupshe’s share of searches among swimwear brands worldwide moved from 18.2% to 19.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Summersalt’s share of searches among swimwear brands worldwide moved from 6.7% to 4.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for swimwear brands worldwide in September 2026?
2 changes
In September 2026, Cupshe lost share of searches among swimwear brands worldwide, from 25.5% to 19.8%.
In September 2026, Summersalt rose from 7th to 6th among swimwear brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cupshe’s and Summersalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cupshe
1 branded search term
- cupshe
Summersalt
1 branded search term
- summersalt
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