Brandwave

How popular isSummersalt?

In September 2026, people searched for Summersalt by name about 49,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 4.9% of all global swimwear brand searches, placing Summersalt sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about swimwear brands, Summersalt appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Summersalt is the sixth most searched of 10 competitors and the most recommended in AI answers.

  1. SpeedoShare of searches 42.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. CupsheShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Monday SwimwearShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. SeafollyShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SummersaltShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Summersalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Summersalt is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summersalt1st
  2. Monday Swimwear2nd
  3. Cupshe3rd
  4. Seafolly4th
  5. Left On Friday5th
  6. Eres6th
  7. Speedo7th
  8. Arena–
  9. Zoggs–
  10. Sunseeker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cupshe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summersalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monday Swimwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Left On Friday3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speedo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seafolly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eres2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunseeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which swimwear brands compete with Summersalt?

Summersalt against swimwear brands worldwide, by month

Share of searches by month for Speedo, Cupshe, Monday Swimwear, Seafolly, Arena, Summersalt, Left On Friday, Zoggs. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedoCupsheMonday SwimwearSeafollyArenaSummersaltLeft On FridayZoggsSunseekerEres
Oct 202546.2%18.2%5.5%9.6%7.1%6.7%2%3.2%0.73%0.73%
Nov 202541.8%20.1%7.4%10.3%6.7%6.1%3.3%3.1%0.66%0.54%
Dec 202543.4%20.9%6.3%11.2%5.7%5.1%3.4%2.7%0.69%0.69%
Jan 202632%33.6%8.2%8.4%4.8%5.5%3.7%2.4%0.6%0.74%
Feb 202633.4%35%8.6%5.3%4.8%5.8%3.9%2%0.42%0.77%
Mar 202629.9%38.5%9.4%5.1%4.7%5.2%4.2%1.8%0.38%0.85%
Apr 202630.5%39.2%9.6%5%4.4%5.3%3.5%1.7%0.38%0.58%
May 202627.7%44.3%8.9%4.9%3.7%4%4%1.5%0.54%0.54%
Jun 202627.6%43.1%8.7%5.6%3.6%3.9%4.7%1.5%0.64%0.64%
Jul 202629.8%38.3%9.3%6.1%4.1%4.2%5.1%1.7%0.56%0.84%
Aug 202636.4%25.5%9.4%7.5%5.6%5.1%6.3%2.7%0.69%0.84%
Sep 202642.2%19.8%8.9%8.8%7.8%4.9%3.3%3%0.8%0.53%

  1. 1.Speedo

    42.2%

    Held 1st. 429K estimated branded searches, -18.2% vs prior month. Share +5.8 points.

  2. 2.Cupshe

    19.8%

    Held 2nd. 201K estimated branded searches, -45.4% vs prior month. Share -5.7 points.

  3. 3.Monday Swimwear

    8.9%

    Held 3rd. 90.5K estimated branded searches, -33% vs prior month. Share -0.5 points.

  4. 4.Seafolly

    8.8%

    Held 4th. 89.3K estimated branded searches, -17.5% vs prior month. Share +1.3 points.

  5. 5.Arena

    7.8%

    Moved from 6th to 5th. 79.4K estimated branded searches, -0.87% vs prior month. Share +2.3 points.

  6. 6.Summersalt

    4.9%

    Moved from 7th to 6th. 49.5K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  7. 7.Left On Friday

    3.3%

    Moved from 5th to 7th. 33.1K estimated branded searches, -63.4% vs prior month. Share -3 points.

  8. 8.Zoggs

    3%

    Held 8th. 30.2K estimated branded searches, -22% vs prior month. Share +0.3 points.

  9. 9.Sunseeker

    0.8%

    Moved from 10th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  10. 10.Eres

    0.53%

    Moved from 9th to 10th. 5.4K estimated branded searches, -55.4% vs prior month. Share -0.3 points.

Compare popularity between Summersalt and its closest rivals

Every comparison with Summersalt

9 comparisons

How has branded search demand for Summersalt changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Summersalt worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, Summersalt’s share of searches among swimwear brands worldwide decreased from 6.7% to 4.9%.
  • Across the 12 months ending September 2026, Summersalt’s share of searches among swimwear brands worldwide peaked at 6.7% in October 2025 and was lowest at 3.9% in June 2026.
  • Across the 12 months ending September 2026, Summersalt fell from 5th to 6th among swimwear brands worldwide.

How did search popularity change for swimwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Arena overtook Left On Friday to rank 5th among swimwear brands worldwide, with 7.8% of the searches.

  2. In September 2026, Speedo gained share of searches among swimwear brands worldwide, from 36.4% to 42.2%.

  3. In September 2026, Seafolly gained share of searches among swimwear brands worldwide, from 7.5% to 8.8%.

  4. In September 2026, Cupshe lost share of searches among swimwear brands worldwide, from 25.5% to 19.8%.

  5. In September 2026, Left On Friday lost share of searches among swimwear brands worldwide, from 6.3% to 3.3%.

  6. Zoggs’ share of searches among swimwear brands worldwide has gained ground for 3 months in a row, from 1.5% to 3% in September 2026.

How are Summersalt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Summersalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • summersalt

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How the Brand Demand Index is measured

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