Brandwave

Eres vs Summersalt:Which is more popular?

In September 2026, Summersalt had more branded searches than Eres among swimwear brands worldwide. Summersalt had about 49,500 branded searches, while Eres had 5,400. Summersalt made up 4.9% of all swimwear brand searches we track, and Eres accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Summersalt appeared in four of the five answers and Eres in two. Summersalt was mentioned before Eres in three out of four answers.

Among swimwear brands worldwide in September 2026

Who do people search for more?

Summersalt, about 9 searches for every 1 for Eres

Summersalt 49.5K searchesEres 5.4K searches

Who does AI mention more?

Summersalt, mentioned in 4 of 5 answers, Eres in 2

Summersalt in 4 of 5Eres in 2 of 5

Who does AI recommend more?

Summersalt, named ahead of Eres in 3 of 4 answers

Summersalt first in 3Eres first in 1

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Summersalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eres was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Summersalt was listed before Eres in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summersalt1st
  2. Monday Swimwear2nd
  3. Cupshe3rd
  4. Seafolly4th
  5. Left On Friday5th
  6. Eres6th
  7. Speedo7th
  8. Arena–
  9. Zoggs–
  10. Sunseeker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cupshe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summersalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monday Swimwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Left On Friday3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speedo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seafolly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eres2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunseeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eres or Summersalt more popular in search?

This chart shows how often people search Google for Eres and Summersalt by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from English-language searches worldwide.

Eres and Summersalt among swimwear brands worldwide, by month

Share of searches by month for Summersalt, Eres. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedoCupsheMonday SwimwearSeafollyArenaSummersaltLeft On FridayZoggsSunseekerEres
Oct 202546.2%18.2%5.5%9.6%7.1%6.7%2%3.2%0.73%0.73%
Nov 202541.8%20.1%7.4%10.3%6.7%6.1%3.3%3.1%0.66%0.54%
Dec 202543.4%20.9%6.3%11.2%5.7%5.1%3.4%2.7%0.69%0.69%
Jan 202632%33.6%8.2%8.4%4.8%5.5%3.7%2.4%0.6%0.74%
Feb 202633.4%35%8.6%5.3%4.8%5.8%3.9%2%0.42%0.77%
Mar 202629.9%38.5%9.4%5.1%4.7%5.2%4.2%1.8%0.38%0.85%
Apr 202630.5%39.2%9.6%5%4.4%5.3%3.5%1.7%0.38%0.58%
May 202627.7%44.3%8.9%4.9%3.7%4%4%1.5%0.54%0.54%
Jun 202627.6%43.1%8.7%5.6%3.6%3.9%4.7%1.5%0.64%0.64%
Jul 202629.8%38.3%9.3%6.1%4.1%4.2%5.1%1.7%0.56%0.84%
Aug 202636.4%25.5%9.4%7.5%5.6%5.1%6.3%2.7%0.69%0.84%
Sep 202642.2%19.8%8.9%8.8%7.8%4.9%3.3%3%0.8%0.53%

How has the Eres and Summersalt comparison changed over the last 12 months?

3 findings
  • Summersalt was ahead of Eres in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eres’ share of searches among swimwear brands worldwide moved from 0.73% to 0.53%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Summersalt’s share of searches among swimwear brands worldwide moved from 6.7% to 4.9%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for swimwear brands worldwide in September 2026?

2 changes
  1. In September 2026, Summersalt rose from 7th to 6th among swimwear brands worldwide.

  2. In September 2026, Eres fell from 9th to 10th among swimwear brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eres’ and Summersalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eres

1 branded search term

  • eres swimwear

Summersalt

1 branded search term

  • summersalt

How the Brand Demand Index is measured

Other head-to-heads among swimwear brands

Creator with pink hair and a pink jacket

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