Monday Swimwear vs Seafolly:Which is searched more?
In September 2026, Monday Swimwear and Seafolly were level in searches among swimwear brands worldwide, with an estimated 90.5K versus 89.3K branded searches, at 8.9% and 8.8% of the total. These are worldwide searches for English-language branded terms.
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Is Monday Swimwear or Seafolly more popular in search?
Compare the swimwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Monday Swimwear, Seafolly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Cupshe | Monday Swimwear | Seafolly | Arena | Summersalt | Left On Friday | Zoggs | Sunseeker | Eres |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.2% | 5.5% | 9.6% | 7.1% | 6.7% | 2% | 3.2% | 0.73% | 0.73% |
| Nov 2025 | 41.8% | 20.1% | 7.4% | 10.3% | 6.7% | 6.1% | 3.3% | 3.1% | 0.66% | 0.54% |
| Dec 2025 | 43.4% | 20.9% | 6.3% | 11.2% | 5.7% | 5.1% | 3.4% | 2.7% | 0.69% | 0.69% |
| Jan 2026 | 32% | 33.6% | 8.2% | 8.4% | 4.8% | 5.5% | 3.7% | 2.4% | 0.6% | 0.74% |
| Feb 2026 | 33.4% | 35% | 8.6% | 5.3% | 4.8% | 5.8% | 3.9% | 2% | 0.42% | 0.77% |
| Mar 2026 | 29.9% | 38.5% | 9.4% | 5.1% | 4.7% | 5.2% | 4.2% | 1.8% | 0.38% | 0.85% |
| Apr 2026 | 30.5% | 39.2% | 9.6% | 5% | 4.4% | 5.3% | 3.5% | 1.7% | 0.38% | 0.58% |
| May 2026 | 27.7% | 44.3% | 8.9% | 4.9% | 3.7% | 4% | 4% | 1.5% | 0.54% | 0.54% |
| Jun 2026 | 27.6% | 43.1% | 8.7% | 5.6% | 3.6% | 3.9% | 4.7% | 1.5% | 0.64% | 0.64% |
| Jul 2026 | 29.8% | 38.3% | 9.3% | 6.1% | 4.1% | 4.2% | 5.1% | 1.7% | 0.56% | 0.84% |
| Aug 2026 | 36.4% | 25.5% | 9.4% | 7.5% | 5.6% | 5.1% | 6.3% | 2.7% | 0.69% | 0.84% |
| Sep 2026 | 42.2% | 19.8% | 8.9% | 8.8% | 7.8% | 4.9% | 3.3% | 3% | 0.8% | 0.53% |
How has the Monday Swimwear and Seafolly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Monday Swimwear took it in February 2026.
- Across the 12 months ending September 2026, Monday Swimwear’s share of searches among swimwear brands worldwide moved from 5.5% to 8.9%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands worldwide moved from 9.6% to 8.8%, and its estimated monthly branded searches moved from 106K to 89.3K.
How did search popularity change for swimwear brands worldwide in September 2026?
2 changes
In September 2026, Seafolly gained share of searches among swimwear brands worldwide, from 7.5% to 8.8%.
Estimated monthly branded searches for Monday Swimwear worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Monday Swimwear’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monday Swimwear
1 branded search term
- monday swimwear
Seafolly
3 branded search terms
- seafolly
- seafolly bikini
- seafolly swimwear
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