Brandwave

How popular isTYR in search?

In August 2026, there were an estimated 5.8K branded searches for TYR worldwide which is up 20.8% over the last 11 months. TYR holds 1.2% estimated Share of Search among swim fins worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Speedo92.4%
  2. Zoggs3.7%
  3. Aqua Sphere2%
  4. TYR1.2%
  5. Finis0.39%
  6. Arena0.27%
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Which swim fins compete with TYR?

TYR against swim fins worldwide, by month

Share of Search by month for Speedo, Zoggs, Aqua Sphere, TYR. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedoZoggsAqua SphereTYRFinisArena
Oct 202592.9%3.7%1.7%0.99%0.33%0.33%
Nov 202592.7%3.7%1.7%1.2%0.33%0.39%
Dec 202594%3.1%1.4%1%0.27%0.27%
Jan 202692.7%3.7%1.7%1.2%0.33%0.33%
Feb 202693.9%3.1%1.4%1%0.27%0.33%
Mar 202693.1%3.1%1.7%1.5%0.33%0.33%
Apr 202693.7%3.1%1.7%1%0.27%0.27%
May 202693.7%3.1%1.7%0.99%0.27%0.27%
Jun 202693.6%3.1%1.7%0.99%0.32%0.27%
Jul 202693.2%3.1%2.1%0.98%0.41%0.27%
Aug 202692.4%3.7%2%1.2%0.39%0.27%
Sep 2026——————

  1. 1.Speedo

    92.4%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Zoggs

    3.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Aqua Sphere

    2%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.TYR

    1.2%

    Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Finis

    0.39%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Arena

    0.27%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between TYR and its closest rivals

How has branded search demand for TYR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TYR worldwide rose from 4.8K to 5.8K.
  • Across the 11 months ending August 2026, TYR’s estimated Share of Search among swim fins worldwide held steady, from 0.99% to 1.2%.

How did search popularity change for swim fins worldwide in August 2026?

  1. In August 2026, Zoggs gained estimated Share of Search among swim fins worldwide, from 3.1% to 3.7%.

  2. In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%.

  3. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.

  5. Estimated monthly branded searches for Finis worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does TYR compete?

TYR is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swim cap brands5th of 60.03%Show ranking
Swimming goggles5th of 60.03%Show ranking
Swim fins4th of 61.2%Shown above

How is TYR measured?

Brandwave collects information about searches that people make online using TYR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • tyr swim
  • tyr swimming

Do you work for TYR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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