Brandwave

How popular isMerrell in search?

In August 2026, there were an estimated 691K branded searches for Merrell worldwide which held steady over the last 11 months. Merrell holds 56% estimated Share of Search among water shoes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell56%
  2. Speedo36.5%
  3. Cressi4%
  4. Body Glove2.7%
  5. Aqua Sphere0.8%
  6. ALEADER0.06%
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Which water shoes compete with Merrell?

Merrell against water shoes worldwide, by month

Share of Search by month for Merrell, Speedo, Cressi, Body Glove. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSpeedoCressiBody GloveAqua SphereALEADER
Oct 202556.1%38.1%2.3%2.8%0.69%0.05%
Nov 202559.9%34.8%2.1%2.6%0.63%0.06%
Dec 202554.7%37.4%2.3%5%0.55%0.07%
Jan 202654.8%36.3%2.2%6%0.65%0.06%
Feb 202652.6%41.7%2.1%3.1%0.61%0.05%
Mar 202657.3%36.5%2.2%3.3%0.66%0.05%
Apr 202657.2%37.1%2.2%2.7%0.67%0.05%
May 202653.3%40.5%2.4%3%0.73%0.04%
Jun 202654.9%38.1%3.4%2.8%0.69%0.05%
Jul 202651.4%40.9%3.7%3%0.9%0.07%
Aug 202656%36.5%4%2.7%0.8%0.06%
Sep 2026——————

  1. 1.Merrell

    56%

    Held 1st. 691K estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.Speedo

    36.5%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Cressi

    4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Body Glove

    2.7%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  5. 5.Aqua Sphere

    0.8%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.ALEADER

    0.06%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Merrell and its closest rivals

How has branded search demand for Merrell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Merrell worldwide held steady, from 662K to 691K.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among water shoes worldwide peaked at 59.9% in November 2025 and was lowest at 51.4% in July 2026.

How did search popularity change for water shoes worldwide in August 2026?

  1. In August 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 51.4% to 56%.

  2. In August 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40.9% to 36.5%.

  3. Cressi’s estimated Share of Search among water shoes worldwide has gained ground for 3 months in a row, from 2.4% to 4% in August 2026.

  4. Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for ALEADER worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

Where does Merrell compete?

Merrell is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water shoes1st of 656%Shown above
Hiking footwear brands1st of 575.6%Show ranking
Hiking boots1st of 678.9%Show ranking

How is Merrell measured?

Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hiking boots merrell
  • hiking shoes merrell
  • merrell
  • merrell com
  • merrell hiking boots
  • merrell moab

Do you work for Merrell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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