Merrell vs Redback:Which is searched more?
In September 2026, Merrell had more branded searches than Redback among boot brands worldwide. Merrell was estimated to have 680K branded searches compared to Redback’s 60.5K, and held a 6% Share of Search versus Redback’s 0.53%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merrell or Redback?
Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, Redback. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Merrell | Blundstone | Redback |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.8% | 13.9% | 4.1% | 4.2% | 0.38% |
| Nov 2025 | 63.4% | 19.1% | 10.5% | 3% | 3.8% | 0.23% |
| Dec 2025 | 61.9% | 18.6% | 12.5% | 3% | 3.7% | 0.28% |
| Jan 2026 | 52.1% | 23.3% | 15.6% | 4.7% | 3.8% | 0.42% |
| Feb 2026 | 46.4% | 25.4% | 17% | 6.4% | 4.2% | 0.56% |
| Mar 2026 | 38.5% | 25.7% | 21% | 9.9% | 4.2% | 0.69% |
| Apr 2026 | 31.2% | 31.2% | 20.8% | 11.8% | 4.2% | 0.84% |
| May 2026 | 35.5% | 29% | 19.3% | 11.4% | 3.9% | 0.78% |
| Jun 2026 | 34.1% | 28% | 18.6% | 14.8% | 3.7% | 0.76% |
| Jul 2026 | 36% | 29.4% | 19.6% | 11.1% | 3.2% | 0.79% |
| Aug 2026 | 46.1% | 25.3% | 16.9% | 7.8% | 3.4% | 0.56% |
| Sep 2026 | 53.8% | 19.7% | 16.1% | 6% | 4% | 0.53% |
How has the Merrell and Redback comparison changed over the last 12 months?
3 findings
- Merrell was ahead of Redback in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide moved from 4.1% to 6%, and its estimated monthly branded searches moved from 661K to 680K.
- Across the 12 months ending September 2026, Redback’s estimated Share of Search among boot brands worldwide moved from 0.38% to 0.53%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for boot brands worldwide in September 2026?
1 change
In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.
Other head-to-heads among boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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