Brandwave

How popular isRedback in search?

In September 2026, there were an estimated 60.5K branded searches for Redback worldwide which held steady over the last 12 months. Redback holds 0.53% estimated Share of Search among boot brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG53.8%
  2. Timberland19.7%
  3. Dr. Martens16.1%
  4. Merrell6%
  5. Blundstone4%
  6. Redback0.53%
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Which boot brands compete with Redback?

Redback against boot brands worldwide, by month

Share of Search by month for UGG, Timberland, Dr. Martens, Merrell, Blundstone, Redback. The figures are in the table below the chart.

View monthly share of search table
MonthUGGTimberlandDr. MartensMerrellBlundstoneRedback
Oct 202556.7%20.8%13.9%4.1%4.2%0.38%
Nov 202563.4%19.1%10.5%3%3.8%0.23%
Dec 202561.9%18.6%12.5%3%3.7%0.28%
Jan 202652.1%23.3%15.6%4.7%3.8%0.42%
Feb 202646.4%25.4%17%6.4%4.2%0.56%
Mar 202638.5%25.7%21%9.9%4.2%0.69%
Apr 202631.2%31.2%20.8%11.8%4.2%0.84%
May 202635.5%29%19.3%11.4%3.9%0.78%
Jun 202634.1%28%18.6%14.8%3.7%0.76%
Jul 202636%29.4%19.6%11.1%3.2%0.79%
Aug 202646.1%25.3%16.9%7.8%3.4%0.56%
Sep 202653.8%19.7%16.1%6%4%0.53%

  1. 1.UGG

    53.8%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7.7 points.

  2. 2.Timberland

    19.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -5.6 points.

  3. 3.Dr. Martens

    16.1%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -0.8 points.

  4. 4.Merrell

    6%

    Held 4th. 680K estimated branded searches, -1.3% vs prior month. Share -1.8 points.

  5. 5.Blundstone

    4%

    Held 5th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  6. 6.Redback

    0.53%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Redback and its closest rivals

Every comparison with Redback

How has branded search demand for Redback changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Redback worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Redback’s estimated Share of Search among boot brands worldwide held steady, from 0.38% to 0.53%.

How did search popularity change for boot brands worldwide in September 2026?

  1. In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 46.1% to 53.8%.

  2. In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.4% to 4%.

  3. In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 25.3% to 19.7%.

  4. In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.

  5. In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 16.9% to 16.1%.

How is Redback measured?

Brandwave collects information about searches that people make online using Redback’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • redback

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How the Brand Demand Index is measured

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