Blundstone vs Redback:Which is searched more?
In September 2026, Blundstone had more branded searches than Redback among boot brands worldwide. Blundstone was estimated to have 450K branded searches compared to Redback’s 60.5K, and held a 4% Share of Search versus Redback’s 0.53%. These are worldwide searches for English-language branded terms.
Follow Blundstone vs Redback and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blundstone or Redback?
Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blundstone, Redback. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Merrell | Blundstone | Redback |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.8% | 13.9% | 4.1% | 4.2% | 0.38% |
| Nov 2025 | 63.4% | 19.1% | 10.5% | 3% | 3.8% | 0.23% |
| Dec 2025 | 61.9% | 18.6% | 12.5% | 3% | 3.7% | 0.28% |
| Jan 2026 | 52.1% | 23.3% | 15.6% | 4.7% | 3.8% | 0.42% |
| Feb 2026 | 46.4% | 25.4% | 17% | 6.4% | 4.2% | 0.56% |
| Mar 2026 | 38.5% | 25.7% | 21% | 9.9% | 4.2% | 0.69% |
| Apr 2026 | 31.2% | 31.2% | 20.8% | 11.8% | 4.2% | 0.84% |
| May 2026 | 35.5% | 29% | 19.3% | 11.4% | 3.9% | 0.78% |
| Jun 2026 | 34.1% | 28% | 18.6% | 14.8% | 3.7% | 0.76% |
| Jul 2026 | 36% | 29.4% | 19.6% | 11.1% | 3.2% | 0.79% |
| Aug 2026 | 46.1% | 25.3% | 16.9% | 7.8% | 3.4% | 0.56% |
| Sep 2026 | 53.8% | 19.7% | 16.1% | 6% | 4% | 0.53% |
How has the Blundstone and Redback comparison changed over the last 12 months?
3 findings
- Blundstone was ahead of Redback in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among boot brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Redback’s estimated Share of Search among boot brands worldwide moved from 0.38% to 0.53%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for boot brands worldwide in September 2026?
1 change
In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.4% to 4%.
Other head-to-heads among boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Blundstone’s and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
Redback
1 branded search term
- redback
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.