Blundstone vs Merrell:Which is searched more?
In September 2026, Merrell had more branded searches than Blundstone among boot brands worldwide. Merrell was estimated to have 680K branded searches compared to Blundstone’s 450K, and held a 6% Share of Search versus Blundstone’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blundstone or Merrell?
Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Merrell | Blundstone | Redback |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.8% | 13.9% | 4.1% | 4.2% | 0.38% |
| Nov 2025 | 63.4% | 19.1% | 10.5% | 3% | 3.8% | 0.23% |
| Dec 2025 | 61.9% | 18.6% | 12.5% | 3% | 3.7% | 0.28% |
| Jan 2026 | 52.1% | 23.3% | 15.6% | 4.7% | 3.8% | 0.42% |
| Feb 2026 | 46.4% | 25.4% | 17% | 6.4% | 4.2% | 0.56% |
| Mar 2026 | 38.5% | 25.7% | 21% | 9.9% | 4.2% | 0.69% |
| Apr 2026 | 31.2% | 31.2% | 20.8% | 11.8% | 4.2% | 0.84% |
| May 2026 | 35.5% | 29% | 19.3% | 11.4% | 3.9% | 0.78% |
| Jun 2026 | 34.1% | 28% | 18.6% | 14.8% | 3.7% | 0.76% |
| Jul 2026 | 36% | 29.4% | 19.6% | 11.1% | 3.2% | 0.79% |
| Aug 2026 | 46.1% | 25.3% | 16.9% | 7.8% | 3.4% | 0.56% |
| Sep 2026 | 53.8% | 19.7% | 16.1% | 6% | 4% | 0.53% |
How has the Blundstone and Merrell comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Merrell took it in January 2026.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among boot brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide moved from 4.1% to 6%, and its estimated monthly branded searches moved from 661K to 680K.
How did search popularity change for boot brands worldwide in September 2026?
2 changes
In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.4% to 4%.
In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.
Other head-to-heads among boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Blundstone’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
Merrell
5 branded search terms
- hiking boots merrell
- hiking shoes merrell
- merrell
- merrell hiking boots
- merrell moab
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