Bogs vs Merrell:Which is more popular?
In September 2026, Bogs had more branded searches than Merrell among waterproof boots brands worldwide. Bogs had about 301,000 branded searches, while Merrell had 40,500. Bogs made up 2.7% of all waterproof boots brand searches we track, and Merrell accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Merrell appeared in four of the five answers and Bogs in two. Merrell was mentioned before Bogs in every answer.
Who do people search for more?
Bogs, about 7 searches for every 1 for Merrell
Who does AI mention more?
Merrell, mentioned in 4 of 5 answers, Bogs in 2
Who does AI recommend more?
Merrell, named ahead of Bogs in every answer
Follow Bogs vs Merrell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bogs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Merrell was listed before Bogs in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boots brand should I buy?”
Asked ChatGPT
“What are the best waterproof boots brands?”
Asked ChatGPT
“What's the best waterproof boots brand for wet weather?”
Searched Google, AI Overview
“waterproof work boots”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bogs or Merrell more popular in search?
This chart shows how often people search Google for Bogs and Merrell by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bogs, Merrell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Timberland | Clarks | Ariat | Bogs | Columbia | Hunter | Merrell | KEEN | Salomon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 12% | 5.4% | 2.9% | 2.9% | 0.48% | 0.22% | 0.12% | 0.06% |
| Nov 2025 | 45.3% | 30.3% | 11.1% | 6.1% | 2.2% | 4.5% | 0.3% | 0.13% | 0.09% | <0.01% |
| Dec 2025 | 44.1% | 29.5% | 10.8% | 7.2% | 2.7% | 5% | 0.36% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 48.6% | 26.6% | 11.9% | 5.3% | 2.9% | 3.7% | 0.48% | 0.26% | 0.12% | 0.01% |
| Feb 2026 | 51.4% | 23% | 12.6% | 5.7% | 3.1% | 3.1% | 0.62% | 0.34% | 0.15% | <0.01% |
| Mar 2026 | 56.8% | 17% | 13.9% | 6.3% | 2.8% | 2% | 0.69% | 0.31% | 0.14% | <0.01% |
| Apr 2026 | 56.9% | 17% | 13.9% | 6.3% | 2.8% | 1.9% | 0.69% | 0.38% | 0.14% | <0.01% |
| May 2026 | 61.8% | 15.1% | 12.4% | 5.6% | 2.5% | 1.5% | 0.5% | 0.41% | 0.12% | <0.01% |
| Jun 2026 | 59.3% | 14.5% | 14.5% | 6.5% | 2.4% | 1.7% | 0.59% | 0.39% | 0.14% | <0.01% |
| Jul 2026 | 53.1% | 19.4% | 15.9% | 5.8% | 2.6% | 1.8% | 0.64% | 0.53% | 0.16% | <0.01% |
| Aug 2026 | 53.2% | 19.5% | 15.9% | 5.9% | 2.6% | 1.8% | 0.53% | 0.43% | 0.13% | <0.01% |
| Sep 2026 | 54.7% | 20% | 13.4% | 6% | 2.7% | 2.2% | 0.54% | 0.36% | 0.13% | <0.01% |
How has the Bogs and Merrell comparison changed over the last 12 months?
3 findings
- Bogs was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bogs’ share of searches among waterproof boots brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands worldwide moved from 0.22% to 0.36%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for waterproof boots brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bogs’ and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among waterproof boots brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.