How popular isMerrell in search?
In September 2026, there were an estimated 680K branded searches for Merrell worldwide which held steady over the last 12 months. Merrell holds 7.3% estimated Share of Search among waterproof boots brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which waterproof boots brands compete with Merrell?
Share of Search by month for Skechers, Clarks, Merrell, Ariat, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Skechers | Clarks | Merrell | Ariat | Columbia | Hunter | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 15.9% | 7% | 7.2% | 3.9% | 0.64% | 0.26% |
| Nov 2025 | 62.8% | 15.4% | 6.5% | 8.4% | 6.3% | 0.42% | 0.21% |
| Dec 2025 | 60.9% | 14.9% | 6.5% | 10% | 6.9% | 0.49% | 0.23% |
| Jan 2026 | 64.3% | 15.8% | 7.1% | 7.1% | 4.9% | 0.64% | 0.26% |
| Feb 2026 | 64.7% | 15.8% | 7.3% | 7.1% | 3.9% | 0.78% | 0.32% |
| Mar 2026 | 65.7% | 16.1% | 7.6% | 7.2% | 2.4% | 0.79% | 0.29% |
| Apr 2026 | 65.9% | 16.1% | 7.5% | 7.2% | 2.2% | 0.8% | 0.32% |
| May 2026 | 70.2% | 14.1% | 6.8% | 6.3% | 1.7% | 0.57% | 0.31% |
| Jun 2026 | 65.5% | 16% | 8.5% | 7.2% | 1.8% | 0.65% | 0.35% |
| Jul 2026 | 62.4% | 18.7% | 8.6% | 6.9% | 2.1% | 0.76% | 0.46% |
| Aug 2026 | 63.6% | 19% | 7.2% | 7% | 2.2% | 0.63% | 0.34% |
| Sep 2026 | 65.7% | 16.1% | 7.3% | 7.2% | 2.6% | 0.65% | 0.35% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 6.1M | 0% | +2.1 points | |
| 2, held 2nd | 16.1% | 1.5M | -18% | -2.9 points | |
| 3, held 3rd | 7.3% | 680K | -1.3% | +0.1 points | |
| 4, held 4th | 7.2% | 673K | 0% | +0.2 points | |
| 5, held 5th | 2.6% | 246K | +17% | +0.5 points | |
| 6, held 6th | 0.65% | 60.5K | 0% | 0 points | |
| 7, held 7th | 0.35% | 32.9K | 0% | 0 points |
1.
Skechers
65.7%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Clarks16.1%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.9 points.
3.
Merrell7.3%
Held 3rd. 680K estimated branded searches, -1.3% vs prior month. Share +0.1 points.
4.
Ariat7.2%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Columbia2.6%
Held 5th. 246K estimated branded searches, +17% vs prior month. Share +0.5 points.
6.
Hunter0.65%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
KEEN0.35%
Held 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Merrell and its closest rivals
Every comparison with Merrell
24 comparisons
- Clarks vs Merrell
- Dr. Martens vs Merrell
- HOKA vs Merrell
- Merrell vs Skechers
- Merrell vs Timberland
- Merrell vs UGG
- Ariat vs Merrell
- Blundstone vs Merrell
- Merrell vs Speedo
- La Sportiva vs Merrell
- Altra vs Merrell
- Columbia vs Merrell
- Merrell vs Salomon
- Hunter vs Merrell
- Meindl vs Merrell
- Merrell vs Redback
- LOWA vs Merrell
- Cressi vs Merrell
- KEEN vs Merrell
- Body Glove vs Merrell
- Merrell vs SCARPA
- Aqua Sphere vs Merrell
- ALEADER vs Merrell
- Caterpillar vs Merrell
How has branded search demand for Merrell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Merrell worldwide held steady, from 661K to 680K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among waterproof boots brands worldwide peaked at 8.6% in July 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Merrell rose from 4th to 3rd among waterproof boots brands worldwide.
How did search popularity change for waterproof boots brands worldwide in September 2026?
4 changes
In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 63.6% to 65.7%.
In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 19% to 16.1%.
Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in September 2026.
Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.
Where does Merrell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boot brands | 4th of 6 | 6% | Show ranking |
| Waterproof boots brands | 3rd of 7 | 7.3% | Shown above |
| Hiking shoe brands | 2nd of 5 | 13.1% | Show ranking |
| Walking boot brands | 2nd of 5 | 14.2% | Show ranking |
| Men's boot brands | 2nd of 3 | 23.3% | Show ranking |
| Women's boot brands | 1st of 4 | 36.5% | Show ranking |
| Hiking boots | 1st of 6 | 46.5% | Show ranking |
| Hiking footwear brands | 1st of 6 | 54.1% | Show ranking |
| Water shoes | 1st of 6 | 57.6% | Show ranking |
How is Merrell measured?
Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- hiking boots merrell
- hiking shoes merrell
- merrell
- merrell hiking boots
- merrell moab
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Is Merrell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.