Columbia vs Merrell:Which is more popular by branded search?
In August 2026, Merrell had more branded searches than Columbia among hiking boots worldwide. Merrell was estimated to have 691K branded searches compared to Columbia’s 880, and held a 78.9% Share of Search versus Columbia’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Columbia or Merrell?
Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | KEEN | SCARPA | Columbia | La Sportiva |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 11.8% | 3.2% | 1.3% | 0.06% | 0.07% |
| Nov 2025 | 85.6% | 10.3% | 2.8% | 1.1% | 0.11% | 0.07% |
| Dec 2025 | 83.7% | 11.9% | 3% | 1.3% | 0.08% | 0.08% |
| Jan 2026 | 81.6% | 13.7% | 3% | 1.5% | 0.09% | 0.09% |
| Feb 2026 | 82.1% | 12.7% | 3.6% | 1.5% | 0.07% | 0.09% |
| Mar 2026 | 82.9% | 12.5% | 3.2% | 1.2% | 0.08% | 0.08% |
| Apr 2026 | 82.9% | 12.1% | 3.6% | 1.2% | 0.09% | 0.07% |
| May 2026 | 81.7% | 13.3% | 3.8% | 1.1% | 0.08% | 0.07% |
| Jun 2026 | 81.9% | 13.5% | 3.4% | 1% | 0.07% | 0.06% |
| Jul 2026 | 79.2% | 15% | 4.3% | 1.4% | 0.1% | 0.07% |
| Aug 2026 | 78.9% | 15.7% | 3.8% | 1.4% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Columbia and Merrell comparison changed over the last 12 months?
3 findings
- Merrell was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among hiking boots worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide moved from 83.6% to 78.9%, and its estimated monthly branded searches moved from 662K to 691K.
How did search popularity change for hiking boots worldwide in August 2026?
1 change
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.