How popular isColumbia in search?
In September 2026, there were an estimated 245K branded searches for Columbia worldwide which is down 33.1% over the last 12 months. Columbia holds 4.9% estimated Share of Search among hiking shoe brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hiking shoe brands compete with Columbia?
Share of Search by month for HOKA, Altra, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Altra | Columbia | Merrell | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 7.7% | 5.2% | 0.85% | 0.46% |
| Nov 2025 | 82.4% | 7.4% | 9.1% | 0.67% | 0.45% |
| Dec 2025 | 85% | 6.2% | 7.6% | 0.69% | 0.46% |
| Jan 2026 | 83% | 9.1% | 6.1% | 1.2% | 0.55% |
| Feb 2026 | 85.4% | 7.7% | 5.1% | 1.3% | 0.56% |
| Mar 2026 | 85.7% | 9.4% | 3.4% | 1% | 0.46% |
| Apr 2026 | 85.5% | 9.4% | 3.4% | 1.3% | 0.46% |
| May 2026 | 85.2% | 9.4% | 3.4% | 1.5% | 0.46% |
| Jun 2026 | 86.9% | 7.8% | 3.5% | 1.3% | 0.47% |
| Jul 2026 | 84.2% | 9.2% | 4.1% | 1.9% | 0.56% |
| Aug 2026 | 84.6% | 9.3% | 4.2% | 1.5% | 0.46% |
| Sep 2026 | 82% | 11% | 4.9% | 1.5% | 0.54% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 2.2M | -18.2% | -2.5 points | |
| 2, held 2nd | 11% | 301K | 0% | +1.7 points | |
| 3, held 3rd | 4.9% | 135K | 0% | +0.8 points | |
| 4, held 4th | 1.5% | 40.5K | -18.2% | 0 points | |
| 5, held 5th | 0.54% | 14.8K | 0% | +0.1 points |
1.
HOKA82%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.
2.
Altra11%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Columbia4.9%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Merrell1.5%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
KEEN0.54%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Columbia and its closest rivals
Every comparison with Columbia
32 comparisons
- Arc'teryx vs Columbia
- Ariat vs Columbia
- Barbour vs Columbia
- Canada Goose vs Columbia
- Carhartt vs Columbia
- Clarks vs Columbia
- Columbia vs Helly Hansen
- Columbia vs Hydro Flask
- Columbia vs Kathmandu
- Columbia vs Patagonia
- Columbia vs Rab
- Columbia vs Skechers
- Columbia vs The North Face
- Coleman vs Columbia
- Columbia vs Igloo
- Altra vs Columbia
- Columbia vs HOKA
- Columbia vs La Sportiva
- Columbia vs Macpac
- Columbia vs Corkcicle
- Castelli vs Columbia
- Columbia vs First Lite
- Columbia vs Hunter
- Columbia vs Merrell
- Columbia vs Pelican
- Columbia vs Mons Royale
- Columbia vs Salomon
- Columbia vs Icebreaker
- Columbia vs KEEN
- Columbia vs Mammut
- Burton vs Columbia
- Columbia vs SCARPA
How has branded search demand for Columbia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 366K to 245K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among hiking shoe brands worldwide peaked at 9.1% in November 2025 and was lowest at 3.4% in May 2026.
How did search popularity change for hiking shoe brands worldwide in September 2026?
4 changes
In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 9.3% to 11%.
In September 2026, Columbia gained estimated Share of Search among hiking shoe brands worldwide, from 4.2% to 4.9%.
In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 84.6% to 82%.
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Where does Columbia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 6th of 6 | 2.1% | Show ranking |
| Outdoor clothing brands | 6th of 9 | 2.4% | Show ranking |
| Fleece brands | 5th of 5 | 2.5% | Show ranking |
| Waterproof boots brands | 4th of 7 | 2.8% | Show ranking |
| Waterproof jacket brands | 6th of 6 | 4.4% | Show ranking |
| Hiking shoe brands | 3rd of 5 | 4.9% | Shown above |
| Backpack cooler brands | 3rd of 7 | 14.9% | Show ranking |
| Base layer brands | 3rd of 6 | 15.5% | Show ranking |
| Softshell jacket brands | 2nd of 3 | 34.6% | Show ranking |
| Hiking boots | 2nd of 6 | 22.6% | Show ranking |
How is Columbia measured?
Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- columbia jacket
- columbia sportswear
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Is Columbia your brand?
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