Columbia vs Moncler:Which is more popular?
In September 2026, Moncler had more branded searches than Columbia among puffer jacket brands worldwide. Moncler had about 1 million branded searches, while Columbia had 135,000. Moncler made up 3.9% of all puffer jacket brand searches we track, and Columbia accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about puffer jacket brands, Columbia appeared in three of the five answers and Moncler in one. Columbia and Moncler were each mentioned first in one of the two answers that named either.
Who do people search for more?
Moncler, about 7 searches for every 1 for Columbia
Who does AI mention more?
Columbia, mentioned in 3 of 5 answers, Moncler in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top puffer jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Columbia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moncler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Columbia and Moncler were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
The North Face2nd
Arc'teryx3rd
Rab4th
Canada Goose5th
Uniqlo6th- Moncler7th
- Columbia8th
Kathmandu–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arc'teryx3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canada Goose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moncler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about puffer jacket brands
5 answers
Asked ChatGPT
“Which puffer jacket brand should I buy?”
Asked ChatGPT
“What are the best puffer jacket brands?”
Asked ChatGPT
“What's the best puffer jacket brand for cold winter weather?”
Searched Google, AI Overview
“best puffer jacket”
Searched Google, AI Overview
“warm winter jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Columbia or Moncler more popular in search?
This chart shows how often people search Google for Columbia and Moncler by name. Each line represents a brand's share of searches for all nine puffer jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Moncler, Columbia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Arc'teryx | Canada Goose | Moncler | Kathmandu | Rab | Columbia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 19.2% | 11.7% | 7.8% | 5.2% | 5.2% | 1.9% | 0.86% | 0.47% |
| Nov 2025 | 42.8% | 23.3% | 10.5% | 8.6% | 7% | 4.7% | 1.7% | 0.77% | 0.63% |
| Dec 2025 | 41.3% | 22.6% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.61% |
| Jan 2026 | 45.2% | 20.2% | 11.1% | 9.1% | 6.1% | 5% | 1.8% | 1% | 0.45% |
| Feb 2026 | 44.1% | 19.8% | 13.3% | 8.9% | 4.8% | 4.8% | 2.2% | 1.5% | 0.54% |
| Mar 2026 | 53.5% | 14.7% | 13.2% | 7.2% | 3.2% | 3.2% | 3.2% | 1.2% | 0.43% |
| Apr 2026 | 59.1% | 11.8% | 11.9% | 6.5% | 2.4% | 2.9% | 3.6% | 1.3% | 0.48% |
| May 2026 | 57.6% | 14.1% | 11.6% | 6.3% | 2.3% | 2.8% | 3.5% | 1.3% | 0.47% |
| Jun 2026 | 54.2% | 13.3% | 13.4% | 7.3% | 2.2% | 2.7% | 4.9% | 1.5% | 0.54% |
| Jul 2026 | 52.9% | 15.9% | 13.1% | 7.2% | 2.1% | 2.6% | 3.9% | 1.8% | 0.52% |
| Aug 2026 | 54.8% | 14.8% | 11% | 7.4% | 3.3% | 3.3% | 3.3% | 1.5% | 0.54% |
| Sep 2026 | 52.9% | 15.8% | 10.7% | 8.7% | 3.9% | 3.9% | 2.1% | 1.4% | 0.53% |
How has the Columbia and Moncler comparison changed over the last 12 months?
3 findings
- Moncler was ahead of Columbia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among puffer jacket brands worldwide moved from 0.47% to 0.53%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Moncler’s share of searches among puffer jacket brands worldwide moved from 5.2% to 3.9%, and its estimated monthly branded searches moved from 1.8M to 1M.
How did search popularity change for puffer jacket brands worldwide in September 2026?
2 changes
In September 2026, Moncler overtook Kathmandu to rank 6th among puffer jacket brands worldwide, with 3.9% of the searches.
Estimated monthly branded searches for Columbia worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Columbia’s and Moncler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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