Columbia vs Volcom:Which is more popular?
In September 2026, Volcom had more branded searches than Columbia among snow pants brands worldwide. Volcom had about 201,000 branded searches, while Columbia had 110,000. Volcom made up 1.9% of all snow pants brand searches we track, and Columbia accounted for 1%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Columbia appeared in three of the five answers and Volcom in two. Columbia was mentioned before Volcom in two out of three answers that named either.
Who do people search for more?
Volcom, about 83% more searches than Columbia
Who does AI mention more?
Columbia, mentioned in 3 of 5 answers, Volcom in 2
Who does AI recommend more?
Columbia, named ahead of Volcom in 2 of 3 answers
Follow Columbia vs Volcom and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Columbia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Volcom was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Columbia was listed before Volcom in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
The North Face2nd
Arc'teryx3rd
Burton4th
Helly Hansen5th
Outdoor Research6th- Columbia7th
- Volcom8th
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy?”
Asked ChatGPT
“What are the best snow pants brands?”
Asked ChatGPT
“What's the best snow pants brand for skiing?”
Searched Google, AI Overview
“waterproof snow pants”
Searched Google, AI Overview
“snowboard pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Columbia or Volcom more popular in search?
This chart shows how often people search Google for Columbia and Volcom by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Volcom, Columbia. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Columbia and Volcom comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Columbia took it in November 2025, Volcom took it in February 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among snow pants brands worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Volcom’s share of searches among snow pants brands worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
Volcom’s share of searches among snow pants brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.9% in September 2026.
In September 2026, Columbia rose from 8th to 7th among snow pants brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Columbia’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snow pants brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.