Brandwave

How popular isVolcom in search?

In September 2026, there were an estimated 201K branded searches for Volcom worldwide which is down 18.3% over the last 12 months. Volcom holds 14.4% estimated Share of Search among snow Pants brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Helly Hansen39.4%
  2. Burton28.4%
  3. Skinny17.6%
  4. Volcom14.4%
  5. Roxy0.09%
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Which snow Pants brands compete with Volcom?

Volcom against snow Pants brands worldwide, by month

Share of Search by month for Helly Hansen, Burton, Skinny, Volcom. The figures are in the table below the chart.

View monthly share of search table
MonthHelly HansenBurtonSkinnyVolcomRoxy
Oct 202544.1%26.5%16.1%13.2%0.09%
Nov 202546.7%30.1%11.5%11.5%0.11%
Dec 202538.2%38.7%11.5%11.5%0.07%
Jan 202636.8%38.5%13.5%11.1%0.06%
Feb 202633.9%43.5%12.4%10.1%0.05%
Mar 202631.2%33.8%20.9%14%0.07%
Apr 202633%26.8%22.1%18%0.09%
May 202637.6%20.4%25.1%16.8%0.11%
Jun 202634.7%23%23.2%19%0.12%
Jul 202634.4%23.7%23%18.8%0.12%
Aug 202635.3%29.6%19.3%15.8%0.1%
Sep 202639.4%28.4%17.6%14.4%0.09%

  1. 1.Helly Hansen

    39.4%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.2 points.

  2. 2.Burton

    28.4%

    Held 2nd. 397K estimated branded searches, +5.1% vs prior month. Share -1.1 points.

  3. 3.Skinny

    17.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Volcom

    14.4%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Roxy

    0.09%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Volcom and its closest rivals

Every comparison with Volcom

How has branded search demand for Volcom changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Volcom worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow Pants brands worldwide increased from 13.2% to 14.4%.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow Pants brands worldwide peaked at 19% in June 2026 and was lowest at 10.1% in February 2026.

How did search popularity change for snow Pants brands worldwide in September 2026?

  1. In September 2026, Helly Hansen gained estimated Share of Search among snow Pants brands worldwide, from 35.3% to 39.4%.

  2. In September 2026, Skinny lost estimated Share of Search among snow Pants brands worldwide, from 19.3% to 17.6%.

  3. In September 2026, Volcom lost estimated Share of Search among snow Pants brands worldwide, from 15.8% to 14.4%.

  4. In September 2026, Burton lost estimated Share of Search among snow Pants brands worldwide, from 29.6% to 28.4%.

  5. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Volcom compete?

Volcom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Surf brands5th of 613.9%Show ranking
Snow Pants brands4th of 514.4%Shown above

How is Volcom measured?

Brandwave collects information about searches that people make online using Volcom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • volcom

Do you work for Volcom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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