The North Face vs Volcom:Which is searched more?
In September 2026, The North Face had more branded searches than Volcom among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Volcom had 201,000. The North Face made up 38.3% of all snow pants brand searches we track, and Volcom accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is The North Face or Volcom more popular in search?
Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The North Face, Volcom. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the The North Face and Volcom comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Volcom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 43.3% to 38.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
- Across the 12 months ending September 2026, Volcom’s share of searches among snow pants brands worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
The North Face’s share of searches among snow pants brands worldwide has gained ground for 3 months in a row, from 32.9% to 38.3% in September 2026.
Volcom’s share of searches among snow pants brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.9% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using The North Face’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
Volcom
1 branded search term
- volcom
Other head-to-heads among snow pants brands
The North Face vs Patagonia: compare search popularity
The North Face vs Arc'teryx: compare search popularity
The North Face vs Helly Hansen: compare search popularity
The North Face vs Roxy: compare search popularity- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs Helly Hansen: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.