Brandwave

How popular isVolcom in search?

In September 2026, there were an estimated 201K branded searches for Volcom worldwide which is down 18.3% over the last 12 months. Volcom holds 10.1% estimated Share of Search among surf brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roxy27.6%
  2. Billabong22.5%
  3. Rip Curl15.1%
  4. O'Neill12.4%
  5. Quiksilver12.3%
  6. Volcom10.1%
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Where does Volcom compete?

Volcom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Surf brands6th of 610.1%Shown below
Snow pants brands3rd of 414.2%Show ranking

Which surf brands compete with Volcom?

Volcom against surf brands worldwide, by month

Share of Search by month for Roxy, Billabong, Rip Curl, O'Neill, Quiksilver, Volcom. The figures are in the table below the chart.

View monthly share of search table
MonthRoxyBillabongRip CurlO'NeillQuiksilverVolcom
Oct 202522.4%22.4%18.3%12.4%12.2%12.2%
Nov 202522.9%22.9%18.7%12.7%10.2%12.5%
Dec 202522.4%22.4%18.3%12.4%12.3%12.3%
Jan 202626.1%21.3%17.5%11.8%11.7%11.7%
Feb 202624.3%24.3%16.3%13.4%10.9%10.9%
Mar 202624.8%24.8%16.6%13.7%11.1%9.1%
Apr 202625.4%25.4%17%11.5%11.4%9.3%
May 202624.8%24.8%16.6%13.7%11.1%9.1%
Jun 202624.8%24.8%16.6%13.7%11.1%9.1%
Jul 202627.9%22.8%15.3%15.4%10.2%8.3%
Aug 202624.8%24.8%16.6%13.7%11.1%9.1%
Sep 202627.6%22.5%15.1%12.4%12.3%10.1%

  1. 1.Roxy

    27.6%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Billabong

    22.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Rip Curl

    15.1%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.O'Neill

    12.4%

    Held 4th. 248K estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  5. 5.Quiksilver

    12.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Volcom

    10.1%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between Volcom and its closest rivals

Every comparison with Volcom

How has branded search demand for Volcom changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Volcom worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide decreased from 12.2% to 10.1%.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide peaked at 12.5% in November 2025 and was lowest at 8.3% in July 2026.

How did search popularity change for surf brands worldwide in September 2026?

  1. In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.

  2. In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 11.1% to 12.3%.

  3. In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 9.1% to 10.1%.

  4. In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 24.8% to 22.5%.

  5. In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 16.6% to 15.1%.

  6. In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 13.7% to 12.4%.

How is Volcom measured?

Brandwave collects information about searches that people make online using Volcom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • volcom

Do you work for Volcom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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