Burton vs Volcom:Which is searched more?
In September 2026, Burton had more branded searches than Volcom among snow Pants brands worldwide. Burton was estimated to have 397K branded searches compared to Volcom’s 201K, and held a 34.5% Share of Search versus Volcom’s 17.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Volcom?
Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burton, Volcom. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Burton | Volcom | Roxy |
|---|---|---|---|---|
| Oct 2025 | 52.6% | 31.6% | 15.7% | 0.1% |
| Nov 2025 | 52.8% | 34.1% | 13% | 0.13% |
| Dec 2025 | 43.2% | 43.8% | 13% | 0.08% |
| Jan 2026 | 42.6% | 44.6% | 12.8% | 0.07% |
| Feb 2026 | 38.8% | 49.6% | 11.6% | 0.06% |
| Mar 2026 | 39.5% | 42.8% | 17.6% | 0.09% |
| Apr 2026 | 42.4% | 34.3% | 23.2% | 0.12% |
| May 2026 | 50.2% | 27.3% | 22.4% | 0.14% |
| Jun 2026 | 45.2% | 30% | 24.7% | 0.16% |
| Jul 2026 | 44.7% | 30.7% | 24.4% | 0.16% |
| Aug 2026 | 43.7% | 36.7% | 19.5% | 0.13% |
| Sep 2026 | 47.9% | 34.5% | 17.5% | 0.11% |
How has the Burton and Volcom comparison changed over the last 12 months?
3 findings
- Burton was ahead of Volcom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow Pants brands worldwide moved from 31.6% to 34.5%, and its estimated monthly branded searches moved from 495K to 397K.
- Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow Pants brands worldwide moved from 15.7% to 17.5%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for snow Pants brands worldwide in September 2026?
2 changes
In September 2026, Burton lost estimated Share of Search among snow Pants brands worldwide, from 36.7% to 34.5%.
In September 2026, Volcom lost estimated Share of Search among snow Pants brands worldwide, from 19.5% to 17.5%.
Other head-to-heads among snow Pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.